Lead dual-facing design strategy to accommodate both B2B and B2C customers (marketplaces and sellers, respectively).

Create the corporate identity materials including logo, promotional materials, branding assets and website marketing pages.

Design mockups and UI/UX designs of seller onboarding flows, seller dashboard, and marketplace dashboard; work closely with product, engineering and marketing to define customer needs and translate into design specs.

Collaborate with marketplace partners to white label seller dashboards with partners’ design assets, branding guidelines, and aesthetics.

Produce print and digital marketing materials such as e-books, one-pagers, slide decks, banners, brochures, etc.

Designed the dashboard for school district admins, including the analytics and super admin features.

Created mockups and UI/UX designs of Edmodo Snapshot, the state-wide Common Core test and analytics tool for teachers and district managers.

Crafted UI/UX designs of Edmodo Connect, the interface that allows users to connect and login with Edmodo to other websites or apps.

Other projects: new blog design, user avatar creator, user onboarding checklist, and more.

Develop corporate identity for the company and the look and feel of its products. e.g., color palettes, typography essentials, and marketing materials.

Designed social personalization widgets and user experiences for e-commerce clients.

Created design for marketing dashboard that marketers use to scale their product ads and track performance through analytics.

Designed website, icons, pictograms and presentations.