# Fahrettin T. > Product Designer at Lyft Location: San Francisco Bay Area, United States Profile: https://flows.cv/fahrettin I am a product designer who is an expert in user interface and user experience and also an adviser for a few startups in Silicon Valley. I have more than nine years of experience in design. I started my professional career at boutique ad agencies in Istanbul and moved up to team leader and art director positions in a short period. I am interested in Emotional Design and Human Behaviour nowadays. I am also dabbling in taking photos and creating hand-crafted mix arts. I am into different blends of coffee and tea and I like cooking! If you need help or further information, please don't hesitate to contact me. ## Work Experience ### Product Designer @ Lyft Jan 2017 – Jan 2021 | San Francisco, California ### Product Design Lead @ Koding Jan 2016 – Jan 2017 | San Francisco Bay Area ### Senior Designer @ Boostable Jan 2014 – Jan 2016 | San Francisco Bay Area Boostable is an advertisement platform which grows marketplaces by helping their sellers advertise online. Boostable provides auto-generated creatives, dynamic audiences, and detailed reporting for Facebook and Twitter ads. Clients include Eventbrite, Bigcommerce, Groupon and OpenSky. Responsibilities: • Lead dual-facing design strategy to accommodate both B2B and B2C customers (marketplaces and sellers, respectively). • Create the corporate identity materials including logo, promotional materials, branding assets and website marketing pages. • Design mockups and UI/UX designs of seller onboarding flows, seller dashboard, and marketplace dashboard; work closely with product, engineering and marketing to define customer needs and translate into design specs. • Collaborate with marketplace partners to white label seller dashboards with partners’ design assets, branding guidelines, and aesthetics. • Produce print and digital marketing materials such as e-books, one-pagers, slide decks, banners, brochures, etc. ### Senior Designer @ Edmodo Jan 2014 – Jan 2014 | San Mateo Edmodo is a social learning platform for teachers, students, administrators and parents. Edmodo's mission is to connect all learners with the people and resources they need to reach their full potential. In Edmodo's secure environment, teachers and students can collaborate, share content, and use educational apps to augment in-classroom learning. Edmodo has over 50+ MM users. Responsibilities: • Designed the dashboard for school district admins, including the analytics and super admin features. • Created mockups and UI/UX designs of Edmodo Snapshot, the state-wide Common Core test and analytics tool for teachers and district managers. 
• Crafted UI/UX designs of Edmodo Connect, the interface that allows users to connect and login with Edmodo to other websites or apps. 
• Other projects: new blog design, user avatar creator, user onboarding checklist, and more. ### Trainee @ Manifest, Inc Jan 2012 – Jan 2014 | San Francisco Bay Area SocialWire is a recommendation engine for product ads. SocialWire helps leading online retailers automate and scale their marketing campaigns on Facebook. SocialWire is funded First Round Capital, SofttechVC and 500 Startups. Clients include Gilt, Living Social, and Shoedazzle. Responsibilities: • Develop corporate identity for the company and the look and feel of its products. e.g., color palettes, typography essentials, and marketing materials. 
• Designed social personalization widgets and user experiences for e-commerce clients. 
• Created design for marketing dashboard that marketers use to scale their product ads and track performance through analytics.
 • Designed website, icons, pictograms and presentations. ### Freelance Designer @ Freelance Jan 2006 – Jan 2012 Worked as freelance designer for a number of large corporations and internet startups: User Interface and User Experience Design: Web, mobile application and user interface designs for clients in web services, food, education and advertising. Delivered clean and minimalist style aligned with the needs of clients and projects. Some examples include: kentkart.com, ekolfood.com.tr,
enuygun.com, meryemden.org, ovateks.com, turelex.com, bukerpvc.com, barossoft.com.
 Logo Design: More than 50 logos and over a dozen corporate identity designs were delivered for clients. Some examples: Uskudar Municipality Culture Center, Ekol Food, Uskudar Art Academy, llkem Transportation Services, Belit Kindergarden, Mindfunction, Kenditarzim.com, Dahi Cocuk Kindergarden, DogaBotanic.com, Dogacook.com.
 Print Ad Design: Created magazine and newspaper ad designs, posters, billboards, catalogs and brochures. Some examples: Enuygun.com vehicle vesting designs, Meryemden.org postcard and envelope designs, Belit Kindergarden poster and brochure designs, Uskudar Municipality Ramadan Feast Events concept design, Sultanbeyli Municipality Summer Feast concept design, individual social project designs including animal rights, wild forest fires prevention, world peace supporters, etc. ### Co-Founder @ mind-function Jan 2010 – Jan 2011 Co-founded mind-function, which built technologies such as augmented reality applications, specialized CAD applications and video games. Responsibilities: • Developed corporate identity design including all print materials, color schemas and promotional materials and the website.
 • Meet graphic design needs of the clients and technology partners such as web page and product designs. ### Art Director @ İlke Ajans Jan 2006 – Jan 2008 like Ajans is a full services advertising agency in Istanbul. Services provided includes concept design, graphic design, pre-press service, corporate identity service and outdoor concepts. Responsibilities: • Successfully managed 15+ employees. 
• Partnered with more than twenty corporations such as government organizations, e-commerce companies, and more. • Worked on more than ten big advertising campaigns and events including book fairs, festivals and exhibitions. ### Art Director @ Newarc Media Jan 2005 – Jan 2006 Newarc Media is a full service advertising agency that works with private education institutes. Agecy services include creative design, pre-print services, corporate identity design, event organizations and outdoor concepts. The company also publishes educational magazines for parents. Responsibilities: • Successfully managed 10+ employees. 
• Supervised the artwork and the designs for seven monthly magazines. • Worked for over a dozen private elementary schools and preschools. ### Graphic Designer @ Private Doga Colleges Jan 2004 – Jan 2005 ### Graphic Designer @ KOBİ EFOR Magazine Jan 2003 – Jan 2004 ## Education ### Bechelor in Computer Education Marmara University Jan 1999 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/ftasdelen --- Source: https://flows.cv/fahrettin JSON Resume: https://flows.cv/fahrettin/resume.json Last updated: 2026-03-25