# Fangyuan Dong

> Product Designer｜AI-Powered Commerce & Video Shopping Experiences｜Ex-Airbnb

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/fangyuan

As a senior product designer and co-founder at Undef Design, I built inspiring website and app designs for startups and small businesses. Previously, I worked as a mid-senior product designer at AfterShip, where I led the design strategies, user researches, and interface designs for Aftership Tracking, Marketing & Reviews products. By blending my specialities in data analysis, UX design method and business growth tactics, I improved the key experiences and user-engagement of our key features, and reduced the same-day uninstallation rate by 29% year-over-year. 

I am passionate about creating user-friendly and impactful designs that solve real-world problems and delight customers. I value collaboration, innovation, and diversity, and I am eager to bring my expertise and experience to your team.

## Work Experience
### Product Designer @ Firework
Jan 2025 – Present | San Mateo, California, United States
Design for AIGC, Video Streaming and AI video commerce experience

### Co-founder, Product Designer @ Undef Design
Jan 2022 – Present | San Francisco Bay Area
Undef Design is at the forefront of digital creativity, an innovative studio where compelling branding, cutting-edge website, and intuitive app designs come to life. We specialize in transforming concepts into visual realities, crafting bespoke digital experiences that resonate with your audience and reflect the unique essence of your brand. Our expertise lies in creating designs that are not only aesthetically striking but also highly functional, ensuring a seamless user experience across all platforms.

Our approach is collaborative and client-centric, focusing on understanding your vision and business objectives to deliver tailored design solutions. We believe in the power of good design to tell stories, build brands, and drive engagement. Whether it’s establishing a new brand identity, revamping a website, or developing an app, our team combines innovative design practices with the latest technology to create digital solutions that stand out in today's fast-paced digital landscape.

At Undef Design, we're committed to pushing the boundaries of digital design, constantly exploring new ideas and technologies to keep our clients ahead of the curve. Join us in redefining the digital space with designs that inspire, engage, and deliver results.

### Design Mentor @ adplist.org
Jan 2023 – Present
I am here to Lead, to Guide and to Inspire.

### Mid Sr. Product Designer @ AfterShip
Jan 2021 – Jan 2022
Led the design strategies, user researches and interface designs for Automizely Review. By introducing the user-centered design method, I improved the key experience and user-engagement of our key features. We improved the same-day uninstallation rate for 85% YoY. 

Owned and created a team-collaboration tool "The Design Playbook" for enhancing team communications and collaboration efficiency.

### Jr. Product Designer @ AfterShip
Jan 2020 – Jan 2021
Led and contributed to AfterShip's v1.0 onboarding-experience design, user experience research and key features design. Won the company-wise Best Team Member Award and Peer Recommended Award for Q2 2021.

### Growth Marketing Associate @ Airbnb
Jan 2018 – Jan 2020 | San Francisco, California
Managed a ~1M weekly SEM budget for North America campaigns that resulted in a 1.2 ROI and high organic traffic growth. I specialized in leveraging data-driven strategies, A/B testing and User journey mapping methods to drive extensive growth for Airbnb home search-page performance.

### User Experience Researcher @ University of Michigan Health System
Jan 2014 – Jan 2015 | Ann Arbor, MI
- Investigated consumer use of health care price information in decision of purchasing health care services.
- Undertook background research on US healthcare system, consumer-directed healthcare and price
- Led the development of the cognitive interview protocol by designing the guideline and interview
questions


## Education
### Bachelor of Science (B.S.) in Information Technology, Mathematics
University of Michigan

### Master's degree in Enginneeing design innovation(EDI)
Northwestern University

### Continuing Studies in Communication
Stanford University
Jan 2023 – Jan 2023


## Contact & Social
- LinkedIn: https://linkedin.com/in/fangyuandong

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Source: https://flows.cv/fangyuan
JSON Resume: https://flows.cv/fangyuan/resume.json
Last updated: 2026-03-25