Expense Management
• Led discovery research and strategic design, launching a 0 to 1 mobile and desktop Expense management solution for SMBs with 15% users adoption across all justworks customers while enabling Sales wins for Justworks.
• Strategized and iterated on Beta expense solution reaching 20% activation during launch, solving for admin operational pain points around managing expenses which led to a successful general audience launch.
• collaborated with PMM on GTM and introduced new beta activation flow which decreased CSM and PMM involvement to gathering participants
• introduced operational efficiencies around product and engineering collaboration, including design sprints and integrating design within agile frameworks
Payments Experience and Time & Attendance cluster
• Increased retention and acquisition by leading design for successful time and attendance and payment related products.
• Led, planned, and conducted data and reporting research spanning across cross cluster teams to uncover behaviors to set product vision.
• Reducing churn by iterating on custom reporting functionality and product
• Increased efficiency, rigor, and unity across the growing product and engineering org in user research operations by creating processes, templates, resources, guides.
• Led, collaborated, and composed Product Development framework for Payments cluster which led engineers, PMMs, PM, and others stakeholders to be aligned on outcomes and roles/responsibilities of each phase.