• Partnering with design, product, and engineering to define north star vision for Internal Tools for Justworks’s top strategic business initiative to unify 8+ internal tools.

• Creating a vision on AI for internal teams

• Leading design on internal tools to streamline global hiring and payroll for internal operations teams in order to speed up customer hiring flows.

• Designed a semi-automated payroll tool that saves operations members 150 hours per payroll run, while increasing country expansion from 1 country in 1 month to 2 days.

• Designed and launched AI-based document processing tool, automating paystub assignment across hundreds of companies.

• Lead discovery and design of north star vision for payments and payroll experience with design, product, and engineering leadership to unify across 3 Justworks products for Justworks’s top strategic initiative.

• Lead design, strategy, and research for international HR and payroll.

• Defined scalable global Payments & Payroll solutions for 20+ countries

• Collaborated with cross-functional teams to align strategic vision and processes on country expansion

• Mentored designers, facilitated roadmap planning, and led team critique sessions to elevate design quality and team maturity

Expense Management

• Led discovery research and strategic design, launching a 0 to 1 mobile and desktop Expense management solution for SMBs with 15% users adoption across all justworks customers while enabling Sales wins for Justworks.

• Strategized and iterated on Beta expense solution reaching 20% activation during launch, solving for admin operational pain points around managing expenses which led to a successful general audience launch.

• collaborated with PMM on GTM and introduced new beta activation flow which decreased CSM and PMM involvement to gathering participants

• introduced operational efficiencies around product and engineering collaboration, including design sprints and integrating design within agile frameworks

Payments Experience and Time & Attendance cluster

• Increased retention and acquisition by leading design for successful time and attendance and payment related products.

• Led, planned, and conducted data and reporting research spanning across cross cluster teams to uncover behaviors to set product vision.

• Reducing churn by iterating on custom reporting functionality and product

• Increased efficiency, rigor, and unity across the growing product and engineering org in user research operations by creating processes, templates, resources, guides.

• Led, collaborated, and composed Product Development framework for Payments cluster which led engineers, PMMs, PM, and others stakeholders to be aligned on outcomes and roles/responsibilities of each phase.

• Products include: Payments center, time and attendance, federal and state allowance forms, invoices, reports, and more

• Leading product design strategy, customer research and testing to understand core customer segments, problems, pain points, and needs in order to design for our customers.

• Created team alignment and uncover assumptions, hypothesis, confidence, and risks pertaining to each project by running empathy and discovery workshops with my team.

• collaborated with PM, PMM, and EM in prioritization of work by uncovering business and product goals, product and engineering constraints, and customer segments and their pain points.

• Pivoted time and attendance project roadmap by advocating for our customers through user testing therefore decrease engineering time spent on building a time and attendance feature that may not have met users' needs

• Designed and launched Payments center so that admins can pay off-cycle payments which resulted in increase of admins scheduling payments successfully (decreasing drop-outs).

• Designed and launched multiple high risk, compliance related projects while closely collaborating with legal and compliance teams

Involved with ideation process from solution building, research, wireframing, branding, and design launch.

Designing varying interactive experiences, platforms and marketing websites such as Polaris, myFertliome, SaytheFword, and MyFertilityCompass.io to engage Celmatix’s core users in a user friendly and approachable way in the health industry. Increased site traffic, retention, and sign up through UX best practices and knowledge of UI design

1300+ pledges made for #saytheFword during the first month of launch. 30,000+ unique visits to the websites on saythefword.com

300+ Reports generated on the first day of the launch of MyFertilityCompass.io. With 3000+ reports generated during the first month.

Besides ux/ui design, I am also designing material envelopments, brochures, video packages, one pagers, conference swag material , social media graphics and more for clinics, conferences, trade shows, and other marketing collaterals.

Conducting comparative analysis of current music festival websites and entertainment show websites to revamp BET Experience to further gain traction. Worked on further improvements through research, usability testings, sitemaps, user flows, wireframes, and mockups. Also helped with the redesign of BET Experience's navigation.

Designed the men’s fashion styleguide eBook for 1AND1’s lifestyle company launch. Produced user researches, comparative analysis, and user flows to revamp Jahangir+Bride’s landing page. By designing and producing wireframes and mockups for the development team, there was a significant growth in the sales of their products during the relaunch.

• Serving as a mentor to a cohort of thirty-five or more commuter students

• Sending weekly information letters about campus events and services

• Providing advice on academic, time management, wellness, and personal issues

• Referring and directing students to appropriate offices and organizations at NYU

• Attending weekly meetings, alternating between 1 on 1s and team meetings

• Organizing group and individual programs for cohort

• Designing promotional posters for events such as BuzzFeed Hackathon and Boxed CEO talk

• Help maintain EIA’s Facebook account to reach hundreds of interested students

• Completed the redesign of EIA’s logo and bi-weekly email layout

• Serving as first point of contact for students and faculty through emails and phone calls

• Providing prompt, courteous and knowledgeable assistance throughout the office

• Informing prospective students on what NYU-ePoly has to offer

• Updating Salesforce database

• Managed the record room and updated the court’s database

• Assisted the different departments in small tasks that they assigned

• Gathered documents during auditing season

• Packaged and mailed court case evidences to other courts

• Filed, scanned, and copied documents