# Farah Dhia Yasmin

> Product Designer

Location: Kota Tangerang Selatan, Banten, Indonesia
Profile: https://flows.cv/farahdhiayasmin

I’m a product designer focused on crafting intuitive mobile and web experiences. I specialize in turning user feedback and product insights into functional design systems. I use Figma to create user flows, wireframes, high-fidelity mockups, prototypes, and design systems that align with both user needs and technical feasibility.
With a background in React-based frontend development, I design scalable, practical interfaces and collaborate closely with product, engineering, and QA teams to deliver seamless, user-centered experiences.
I also create visual assets and motion design using Adobe Illustrator, Photoshop, and After Effects to support both product and marketing initiatives.

## Work Experience
### Product Designer @ iLyF - Personalized Insurance for Drivers
Jan 2022 – Present | Malaysia
• Redesigned the mobile app (v2 and v3) using Figma, improving key flows such as onboarding, insurance renewal, saved profiles, referral, vouchers, and rewards based on customer feedback, product insights, and competitive analysis
• Led the design expansion of the vehicle insurance web platform, transforming a static landing page into a fully functional, responsive renewal journey focused on usability and accessibility
• Built and maintained a multi-platform UI design system (v1 and v2) with reusable components to ensure consistency, scalability, and smoother collaboration with developers
• Collaborated with product managers and researchers to identify user problems and iterate design solutions, while working closely with developers and QA to ensure the final implementation matched the intended design
• Delivered annotated prototypes and detailed design documentation to support an efficient handoff and development process
• Designed the travel insurance web flow, from early research and user flows to high-fidelity mockups and collaborative testing with product, development, and QA teams
• Produced visual and motion assets for marketing and in-product use, including banners, illustrations, and animations using Adobe Illustrator, Photoshop, and After Effects

### Frontend Developer @ PT Solusi Integrasi Teknologi
Jan 2019 – Jan 2022 | Indonesia
• Developed responsive web apps using React.js, Redux, HTML, and CSS for internal systems such as e-Procurement and LMS platforms
• Built mobile applications with React Native, leveraging reusable UI components to ensure scalability and performance
• Integrated REST APIs and collaborated closely with backend teams to deliver smooth cross-platform functionality
• Designed user interfaces and brand assets using Figma and Adobe Illustrator to support frontend implementation and client presentations
• Balanced developer efficiency with user experience, often acting as the bridge between technical feasibility and visual clarity


## Education
### Bachelor’s Degree in Information Systems in Management Information Systems and Services
Universitas Islam Negeri Syarif Hidayatullah Jakarta


## Contact & Social
- LinkedIn: https://linkedin.com/in/farahdhiay
- Portfolio: https://farahdhiay.framer.website/

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Source: https://flows.cv/farahdhiayasmin
JSON Resume: https://flows.cv/farahdhiayasmin/resume.json
Last updated: 2026-03-31