# Farah Serur > Product Designer at Instagram Location: New York, New York, United States Profile: https://flows.cv/farahserur I’m a UX Designer with a passion for visual design, and a focus on the people who need it. I execute cohesive, creative concepts that solve user problems In a past life, I studied biological anthropology before following some dreams to become a painter. My paintings capture the unique experiences of the eccentric people I encountered. Now, instead of painting experiences, I also design them. I design tools that make interacting with technology more intuitive, effective, and aesthetically pleasing. ## Work Experience ### Product Designer @ Instagram Jan 2023 – Present | New York, New York, United States ### Product Designer on Facebook Messenger @ Facebook Jan 2020 – Jan 2023 | New York, United States ### User Experience Designer @ elphi Jan 2020 – Jan 2020 | New York City Metropolitan Area Designed a borrower-facing interface for a fintech startup that streamlines the mortgage application process for both banks and borrowers • Conducted competitive analysis, user interviews, card sorting, A/B testing, usability testing, and rapid prototyping to understand the mortgage lending marketplace • Streamlined information architecture of the interface and task flow in order to increase conversions • Created high fidelity mockups and a prototype to illustrate the borrower task flow ### Artist In Residence @ ConArtist Collective Jan 2018 – Jan 2018 | New York City • Utilized expertise of Adobe Software to design and create large-scale paintings exhibited in weekly showings in the Lower East side Gallery space. My work has been used for press releases featured on Artforum, an international resource for contemporary art. • Demonstrated fine art skills in order to be accepted and uphold my position in the residency. ### Cover Artist & Book Illustrator @ Dancing Girl Press Jan 2018 – Jan 2018 | Greater New York City Area • Collaborated with published author to execute vision for a book cover. Utilized Adobe Photoshop and Illustrator to combine text and graphics that exceeded author’s vision. ### Photographer & Graphic Designer @ SuperEats Jan 2018 – Jan 2018 | New Orleans, LA • Created, and executed visual thematic content through photoshoots at historical New Orleans landmarks. • Captured and edited all creative content currently viewable on the company website. ### Graphic Designer @ INKED by dani Jan 2017 – Jan 2017 | Greater New York City Area • Provided graphic design, branding, and marketing services such as newsletters to increase sales to individuals and department stores • Photographed and photoshopped images to increase audience to instagram posts by utilizing design skills and knowledge of new instagram algorithms. • Increased stockists clientele by participating in consumer facing events, and reaching out and meeting with stores in New York City interested in stocking our product. ### Genetic Counseling Intern @ The Brooklyn Hospital Center Jan 2017 – Jan 2017 | Brooklyn, NY • Learned from a genetic counselor, the intricacy and demands of educating and counseling based on genetic dispositions. • Met with patients to discuss family history, concerns, and address overall health. This process utilizes an individual's family history to determine whether it would behoove them to run through a genetic testing panel. Genetic testing can help expecting parents prepare for a healthy pregnancy or understand problems a couple may experience as a result of the combining of their unique genetic sequencing. • I spoke with patients and collaboratively helped them understand which diseases they are prone to, based on genetic testing results and how they can eradicate these diseases preemptively. • Utilized knowledge and graphic design skills to create a pamphlet for future patients outlining the importance of genetic counseling without a companies bias present in the dissemination of information. (Pamphlet available upon request). ### Content Creator & Graphic Designer @ Where Y'Art Jan 2016 – Jan 2016 | Greater New Orleans Area • Refined artist profiles on the website through photography and through written biographies • Photoshopped and digitally uploaded work in an artist's collection. Where Y’Art curates an online gallery where you can meet over 100 New Orleans artists, browse their work, and learn more about the artist. • Digitally organized photos on the website by creating metadata and location tags to locate an artists work and for SEO. ### Language Revitalization Educator @ Tunica-Biloxi Cultural & Educational Resource Center Jan 2016 – Jan 2016 | Marksville, LA • Acquired Tunica language speaking and comprehension skills in order to formulate lesson plans and educate students of the Tunica-Biloxi Tribe in Louisiana. • Engaged campers in cultural activities as a way of preserving culture and tribal practices, this included designing and creating costumes and set pieces for a student play. ### Intern & Bella Blog Writer/Photographer @ Bella Magazine Jan 2015 – Jan 2015 | Greater New York City Area • Wrote articles on topics including the synergistic worlds of art and sound, exclusive access to celebrity events, music festival experiences, and atypical fashion. • Assisted in event planning, invite coordination and gift basket preparation for Bella Magazine’s Hampton’s White Party hosted by British restaurateur and television personality, Lisa Vanderpump. • Contributed to instagram growth as the magazine’s “Street-Style” photographer; capturing the essence of New York street fashion • Assisted stylist and photographer at the Nikki Hilton Cover shoot at the Roosevelt Hotel, NYC ## Education ### Bachelor of Arts - BA in Physical and Biological Anthropology, Fine Art, Business Tulane University Jan 2014 – Jan 2018 ### UX/UI Design Flatiron School Jan 2019 – Jan 2020 ### Social Sciences in Race & Physical Anthropology University of Amsterdam Jan 2016 ### Graphic Design Parsons School of Design - The New School Jan 2013 ### Communication Design Washington University in St. Louis Jan 2013 ### Photography & Photoshop Fashion Institute of Technology Jan 2010 – Jan 2012 ### Marketing Pepperdine University Jan 2012 ### Sanford H Calhoun High School Jan 2010 – Jan 2014 ### UX/UI Design Flatiron School Jan 2019 – Jan 2020 ### UX/UI Design in UX/UI Design Flatiron School Jan 2019 – Jan 2020 ## Contact & Social - LinkedIn: https://linkedin.com/in/farahserur --- Source: https://flows.cv/farahserur JSON Resume: https://flows.cv/farahserur/resume.json Last updated: 2026-03-30