Expanded expertise in design system and AI-driven design tools through online courses and self-initiated projects

curaJOY is a digital platform that leverages AI and gamification to provide personalized mental health support and strengthen connections between families and caregivers.

• Led the UI design for the MVP rewards feature, and secured approvals for displaying gift cards from major retailers such as Amazon, Apple, Target, and CVS, creating a seamless and visually appealing user experience for redeeming rewards

• Revamped curaJOY’s design system by standardizing and categorizing UI components, establishing clear usage guidelines, resulting in product design consistency and designer workflow improvement

• Achieved a 56% reduction in onboarding time by streamlining curaJOY’s onboarding process, integrating the AI coach, and refining the flow to remove unnecessary steps and visuals, enhancing efficiency and user satisfaction

• Collaborated closely with engineering to beta test the site, identify usability issues, and minimize design-to-development discrepancies through detailed annotations, contributing to a stable and timely product launch

• Collaborated with the CEO, cross-functional teams, and behavior analysts to understand, simplify, and optimize user habit formation, creating a feature tailored to drive positive behavior change

Renai is a skincare e-commerce platform that streamlines the shopping experience by providing personalized recommendation based on your skin type and skin concern

• Collaborated in a cross-functional team of researchers, developers, and designers to create an MVP for an e-commerce web platform, with a focus on integrating Google Ai (Gemini) to provide personalized skincare recommendations to users, resulting in streamlining the skincare shopping experience

ReturnPal is an early-stage startup tackling the hassle of product returns for both customers and businesses.

• Achieved 100% success rate in usability testing upon redesigning an early-stage B2B logistic company's website

• Transformed the product from B2C to a B2B service, unlocking new revenue opportunities by proactively creating a dashboard feature for businesses to gain insight into data-driven analytics

• Created documentation process for developer hand-off in Figma, including a style guide to facilitate implementation

Clarity is an e-commerce skin care website that aims to boost sales conversion.

• Successfully managed the project within a 90-hour time constraint, and leveraged the “Design Thinking” framework to design an e-commerce website, focusing on improving the user conversion from browsing to checkout to increase revenue

• Enhanced website usability via iterative design process (research, personas, low/hi-fi mockups and prototypes, usability testing) resulting in an improved user experience

• Integrated innovative features like “skin quiz” and “product comparison” to enhance user engagement, and implemented “guest checkout” feature to streamline checkout process, resulting in sales conversion