# Faranak Vaghayenegar > Product Designer | UX/UI Designer with a focus on AI-powered B2B & B2C solutions | Creating consistent user experiences with design systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/faranak Hi, I'm Faranak, a product designer with 1+ years of experience creating user-centered solutions for B2B and B2C products in the logistics and healthcare industries. Prior to being a product designer, I have 5 years of experience as a photographer where I developed strong skills in visual storytelling and understanding business needs. Currently, I’m working with curaJOY, a B2C AI-driven mental health platform. In this role, I’ve maintained the design system and redesigned 4 key features by collaborating with cross-functional teams of researchers, behavior analysts, and engineers. Before that, I worked with ReturnPal, a B2B productized service, where I designed a B2B dashboard for them that offers data-driven insights and helps automate and streamline the return process for business owners. I love projects that solve real problems and make a meaningful impact. That’s what I’m looking for in my next role. In my free time, I enjoy: 🚗 Traveling and exploring new places 📸 Capturing fleeting moments with my camera 🏀 Catching a basketball game 💃🏻 Participating in a dancing workshop Happy to connect and collaborate! 🤝🏼 Portfolio: https://faranakux.framer.website/ Skills: UX/UI Design | Figma | Adobe XD | Miro | HTML & CSS basic | User research | Affinity mapping | Empathy maps | Personas | Mobile/web design | Wireframing | Prototyping | Usability testing | Information Architecture | Visual storytelling | Design sprints | Creating surveys | Conducting user interviews | Adobe Photoshop ## Work Experience ### Product Designer @ Freelance & Upskilling Jan 2025 – Present Expanded expertise in design system and AI-driven design tools through online courses and self-initiated projects ### UX Designer @ curaJOY Jan 2024 – Jan 2025 curaJOY is a digital platform that leverages AI and gamification to provide personalized mental health support and strengthen connections between families and caregivers. • Led the UI design for the MVP rewards feature, and secured approvals for displaying gift cards from major retailers such as Amazon, Apple, Target, and CVS, creating a seamless and visually appealing user experience for redeeming rewards • Revamped curaJOY’s design system by standardizing and categorizing UI components, establishing clear usage guidelines, resulting in product design consistency and designer workflow improvement • Achieved a 56% reduction in onboarding time by streamlining curaJOY’s onboarding process, integrating the AI coach, and refining the flow to remove unnecessary steps and visuals, enhancing efficiency and user satisfaction • Collaborated closely with engineering to beta test the site, identify usability issues, and minimize design-to-development discrepancies through detailed annotations, contributing to a stable and timely product launch • Collaborated with the CEO, cross-functional teams, and behavior analysts to understand, simplify, and optimize user habit formation, creating a feature tailored to drive positive behavior change ### UX/UI Designer @ Driven II Develop Jan 2024 – Jan 2024 Renai is a skincare e-commerce platform that streamlines the shopping experience by providing personalized recommendation based on your skin type and skin concern • Collaborated in a cross-functional team of researchers, developers, and designers to create an MVP for an e-commerce web platform, with a focus on integrating Google Ai (Gemini) to provide personalized skincare recommendations to users, resulting in streamlining the skincare shopping experience ### UX/UI Designer @ ReturnPal Jan 2023 – Jan 2024 ReturnPal is an early-stage startup tackling the hassle of product returns for both customers and businesses. • Achieved 100% success rate in usability testing upon redesigning an early-stage B2B logistic company's website • Transformed the product from B2C to a B2B service, unlocking new revenue opportunities by proactively creating a dashboard feature for businesses to gain insight into data-driven analytics • Created documentation process for developer hand-off in Figma, including a style guide to facilitate implementation ### Clarity | E-commerce Website @ UX/UI Designer Jan 2023 – Jan 2023 Clarity is an e-commerce skin care website that aims to boost sales conversion. • Successfully managed the project within a 90-hour time constraint, and leveraged the “Design Thinking” framework to design an e-commerce website, focusing on improving the user conversion from browsing to checkout to increase revenue • Enhanced website usability via iterative design process (research, personas, low/hi-fi mockups and prototypes, usability testing) resulting in an improved user experience • Integrated innovative features like “skin quiz” and “product comparison” to enhance user engagement, and implemented “guest checkout” feature to streamline checkout process, resulting in sales conversion ### PostUp | Mobile App @ UX/UI Designer Jan 2023 – Jan 2023 PostUp is a mobile app that streamlines the process of finding a suitable public workspace for remote workers. • Applied “modified Google Design Sprint” to rapidly design a mobile application for remote workers seeking convenient public workspaces, resulting in increased user satisfaction • Streamlined workspace discovery through user research (competitive analysis, personas) and iterative design (sketches, prototypes, usability testing), resulting in a user-centric experience ### FriendFuse | Social Media Mobile App @ UX/UI Designer Jan 2023 – Jan 2023 FriendFuse is a mobile app that helps adults find like-minded individuals. • Utilized the "Design Thinking" framework to design an iOS app that facilitates connections among adults seeking meaningful friendships based on shared interests • Leveraged user research (interviews and secondary research) to shape the core experience of FriendFuse and transformed the initial designs through usability testing, leading to a seamless user experience ### Photo Editor @ Didgah Photo Studio Jan 2019 – Jan 2022 | Isfahan, Isfahan Province, Iran • Carried extensive photo editing projects to meet client expectations and industry standards • Implemented a successful content strategy to enhance studio’s online presence (i.e., 266.67% follower increase) ### Photographer/Photo Editor @ Silver Feather Photograph Jan 2017 – Jan 2022 • Established and managed a successful photography business with significant increase in revenue serving various clients: portrait, engagement, newborn and maternity photography • Delivered high-quality visual content to clients using Adobe Photoshop and Lightroom • Delivered projects on time and within budget, earning a reputation for reliability and professionalism ## Education ### B.S. in Urban Design Engineering Islamic Azad University, Najafabad Branch ## Contact & Social - LinkedIn: https://linkedin.com/in/faranak-vn - Portfolio: https://faranakux.framer.website/ --- Source: https://flows.cv/faranak JSON Resume: https://flows.cv/faranak/resume.json Last updated: 2026-04-13