# Faridoon Noori

> Staff Software Engineer at NerdWallet

Location: Dallas-Fort Worth Metroplex, United States
Profile: https://flows.cv/faridoon

Software Engineer, natural leader and strong communicator with over 5 years of experience in both backend and frontend technologies - with a common sense approach to building software that meets user requirements and business objectives. Doing it all with a capable can-do personality with a deep sense of responsibility to those around me. 

Fluent in Python, JavaScript and TypeScript.

Extensive experience in Postgres, MySQL, TypeScript, HTML, CSS, Apache Thrift, REST, Django, Docker, System Design, Material UI, React, jQuery, PHP, Open Policy Agent, Linux, AWS, Azure, Git, Celery, RabbitMQ, React Testing Library, Auth0, Sumo Logic, Amplitude, Looker.

## Work Experience
### Staff Software Engineer @ NerdWallet
Jan 2025 – Present | Dallas-Fort Worth Metroplex

### Senior Software Engineer @ NerdWallet
Jan 2023 – Jan 2025 | San Francisco Bay Area
Consistently delivering high-impact solutions, driving significant improvements in system performance, security, and scalability. Key accomplishments include:

- Leadership & Mentorship: Led teams through complex projects, setting high standards for coding, architecture, and best practices, and mentoring junior engineers to enhance team performance.

- Tech Stack Expertise: Proficient in modern technologies including Next.js, React, TypeScript, Node.js in serverless and serverful infrastructure.

- Business Impact: Contributed to solutions that drove substantial business growth generating over $1 million in daily revenue and significantly improving conversion rates.

- Cross-Functional Collaboration: In IC and Lead Engineer capacities, coordinated with product managers, designers, and external partners to align project goals and ensure successful deliveries.

- System Migration: Successfully migrated legacy systems to modern stacks, reducing security risks, improving performance, and lowering operational costs.

- Observability & Monitoring: Implemented comprehensive observability and monitoring using Datadog and OpenTelemetry instrumentation, ensuring high system reliability and quick issue resolution.

- CI/CD & Automation: Leveraged GitHub Actions and AWS CDK to automate deployments and infrastructure management, reducing deployment time.

- Performance Optimization: Enhanced application performance and scalability, handling millions of requests per day with optimized serverless architectures.

- Code Refactoring: Simplified and modularized complex codebases, reducing code duplication by 30%, improving maintainability, and accelerating feature development.

- Productivity: Completed ~300 Jira tickets, reported ~250 Jira tickets, merged ~300 PRs into production with over 2,000 contributions, and reviewed ~350 PRs.

### Senior Software Engineer - Full Stack @ Doma
Jan 2022 – Jan 2023 | Greater Minneapolis-St. Paul Area
- Accomplished Senior Full Stack Engineer with a focus on curahome.com, demonstrating expertise in React, TypeScript, Python, Django REST Framework, MaterialUI, Celery, SugarCRM, and micro-services.

- Led the technical design and implementation of features of varying complexity, ensuring seamless integration and exceptional user experiences.
Successfully built and extended the ResWare TPS (Title Production System) API, enhancing functionality and capabilities.

- Developed secure backend APIs (micro-services) using Python/Django, TypeScript/Express, Azure Service Bus, and Celery, prioritizing data security and performance.

- Played a key role in the development and production of a shared GraphQL service, enhancing efficiency and data management across the platform.

- Orchestrated the creation and rollout of new features, leveraging strong project management skills to ensure successful deployment in production.

- Exhibited a proactive approach by performing on-call duty for both backend and frontend services, ensuring system stability and prompt issue resolution.

### Software Engineer @ Doma
Jan 2021 – Jan 2022 | Greater Minneapolis-St. Paul Area
- Developed maintainable and well-tested REST and Apache Thrift APIs in Python/Django
- Developed reusable and well-tested components in React and TypeScript for the Doma Close product
- Wrote Technical Design Documents (TDDs) for multiple medium to large projects -  demonstrating architectural and execution skills
- Actively participated in Quality Metrics Working Group that defines standards for software quality
- Scaffolded the Transaction Management React Application including its integration with Auth0
- Owned several high-impact features, taking them through all of the phases of work from scoping & planning to implementation
- Stepped into the role of a Tech Lead for the back-end side of the team and took on many leadership responsibilities including co-leading work planning sessions, maintaining the backlog, and communicating with external stakeholders while the company was looking for an Engineering Manager

Technologies Used:

Backend: Python, Django, Postgres, Apache Thrift, Celery, RabbitMQ, Open Policy Agent, Docker, Kubernetes, pytest, Fast API
Frontend: JavaScript, TypeScript, React, React Testing Library, Material UI
Misc: Sumo Logic, CircleCI, Auth0, Amplitude

### Senior Manager GTM Operations @ Doma
Jan 2020 – Jan 2021 | Greater Minneapolis-St. Paul Area
- Managed the marketing operations team
- Migrated company's Dynamics CRM to Salesforce
- Led roll-out of Salesforce to salespeople across the country
- Key stakeholder in the company's rebrand and IPO efforts

### Marketing Developer and Systems Integration Manager @ Doma
Jan 2019 – Jan 2020
- Developed marketing website using a custom theme on WordPress. 
- Developed custom landing pages and responsive HTML emails for Marketo and HubSpot.
- Created and managed a marketing data warehouse using AWS RDS for data analysis, reporting and integrations.
- Subject-matter expert in Looker for the marketing team.
- Created Looker explores and dashboards using data from various sources including MLS, Salesforce and Marketo. 
- Created integrations between various marketing technologies including Marketo, Salesforce, MailChimp, Sendgrid. 
- Created automations to source and enrich marketing leads by using APIs from data providers and web scraping.

### Senior Web Developer @ Leedstone, Inc.
Jan 2018 – Jan 2019 | Greater Minneapolis-St. Paul Area
Developed and maintained leedstone.com and muddyandinca.com E-Commerce/Magento stores.

- Integrated multiple services like Remarkety, Privy, Sendgrid, Zentail with Magento using REST APIs.
- Developed custom Magento 1 EE module that enabled admins to create fundraising campaigns that would track orders coming from a specific URL formatted for fundraising 
- Developed custom Magento 1 EE module that enabled admins to schedule labels/banners on product thumbnails, gallery, and product pages for special promotions, product information and other notices
- Integrated Magento stores with Sendgrid that would subscribe customers to marketing lists
- Developed a custom landing page builder on WordPress that used components/modules for ease of publishing; and enabled admins to publish these WP-based landing pages on Magento
- Implemented loyalty and rewards-based programs on Magento 1 EE websites
- Created micro-services outside of Magento that would allow Magento and other apps to use APIs/services like invoice history from ERP, customer email subscription preferences, and other data services that were essential for the marketing team
- Implemented Magento+Remarkety integration for automated email marketing campaigns
- Developed web app that enabled marketing team to sign users up for giveaways, marketing campaigns and draws at events. Integrated this tool with Sendgrid and Magento to automatically push customer/user information to these platforms
- Implemented custom cart messages based on types and validation of coupon codes 
- Implemented customer address validation at checkout
- Upgraded a custom pricing engine from Symfony 2.8 to 3.4
- Added feature to product pages that would allow admins to publish videos along with product images in the gallery/carousel 
- Developed custom Google Shopping and Express feeds 
- Optimized websites for SEO by leveraging SEMRush for audit and reporting purposes

### Full-stack Developer @ Unknown
Jan 2015 – Jan 2019
Technology is ever-changing, so keeping up with the latest and greatest technologies (i.e. programming languages and paradigms, tools, libraries, frameworks, databases) is more important than ever. That's why, I love working on side projects that bring me new experiences and expertise. Throughout this journey, I get to work with amazing people from all sorts of industries.

Here are a few services that I have provided as a freelance full-stack web developer:

- E-Commerce solutions using WooCommerce, Magento and Shopify
- Custom web applications development
- HubSpot emails, landing pages, website, templates and database development
- Landing pages development
- Marketing automations and development using tools like Marketo, HubSpot, Sendgrid, MailChimp, Zoho CRM, Zapier
- Corporate website development
- Custom systems integrations including ERPs, CRMs and E-Commerce platforms

### Full-stack Developer @ Light & Motion
Jan 2014 – Jan 2018 | Marina, California
- Developed WeTestLights.com - first comprehensive testing database in the lighting industry.
- Developed & maintained company's E-Commerce store built with Magento.
- Developed tools and apps to support marketing, sales and customer support initiatives. 
- Integrated company's business systems.
- Developed & maintained company's E-Commerce store built with Magento.
- Designed and developed landing pages.
- Developed tools and apps to support marketing, sales and customer support initiatives. 
- Integrated company's e-commerce stores with ERP.


## Education
### Master of Science (MS) in Management and Information Technology
University of St Andrews
Jan 2012 – Jan 2013

### Professional Certificate in Software Architecture
Carnegie Mellon University
Jan 2021 – Jan 2022


## Contact & Social
- LinkedIn: https://linkedin.com/in/faridoon

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Source: https://flows.cv/faridoon
JSON Resume: https://flows.cv/faridoon/resume.json
Last updated: 2026-03-29