Responsible for the overall UX strategy and design for the healthcare system.

• Led the Digital Front Door strategy for web and native apps, established enterprise-wide KPIs and delivered features that improve patient care for a $2.5B academic healthcare system.

• Partnered with patient experience to design a Help Center, to dynamically surface care options, FAQs, and next-best actions based on patient behavior and journey stage.

• Spearheaded the research for Innovation Design Unit collaborating with doctors, nurses and patients to create digitally enabled patients rooms, contributing to improved patient care and provider training.

• Built a multi-channel, accessible (WCAG 2.1) design system in Figma (components and tokens), established governance guidelines and usage protocols, significantly reducing development and QA cycles. [Stack: CSS, Tailwind, JavaScript (React), XML, Swift, JSON]

Supporting NEMed’s internal CMS, continuously shipping improvements to existing design, and innovating new ones.

• Collaborating with marketing, talent acquisition, and engineering to revamp NM Careers; successfully presented research and design to the leadership, ensuring alignment with strategic goals.

• Simplified the website's homepage and information architecture, reducing user time to find care by 14%.

CGT 37100 - Assisted UX Design Capstone projects for undergraduates; design reviews, feedback facilitation, and mentoring.

Other courses taught:

CGT 27100 - Facilitated check-ins, daytime activities, and student projects in a studio environment.

CGT 21500 - Computer Graphics Programming; taught labs to provide a working knowledge of programming fundamentals to computer graphics (CG) for use in future CG courses such as game design and development, visualization, mobile application development, animation, and web programming.

CGT 14700 - Introduction to Visual Effects; teaching technical and artistic principles of VFX production within Houdini including modeling, surfacing, and simulations.

• Developed Rolling Research for Zoom Huddles, as a framework for rapid, iterative product research. Set a precedent for other products at Zoom. Led the requirements gathering and internal Beta testing for Zoom Huddles.

• Enhanced internal infrastructure for analyzing data-based research, A/B tests, and user funnels, boosting efficiency by 5x for Zoom Healthcare.

• Collaborated with UI/UX designers, PMs, engineers, and researchers from teams across Zoom to develop new user-facing features and internal infrastructure.

• Led the design strategy for a multi-physics software used by over 2k+ conglomerates. Produced data-informed solutions; backed by interviews, co-design, heuristic analysis, and rapid prototyping.

• Collaborated with in-house designers and engineers to create personas, customer journey maps, and information architecture for continued modernization of the platform.

• Established milestones to encourage agile collaboration and teamwork.

• Established a cross-platform Design System and component library in Figma with accessibility auditing.

• Launched new Marketing Landing Pages (MLPs), increasing Conversion Rate by 62%. Led user research, A/B testing, and created hi-fi prototypes to pass on to engineering.

• Improved the search experience for customers by redesigning the IA and navigation, decreasing time-to-find templates by 30%.

The name Neglected Pixels accentuates the hidden details in design. The name is the continuous clue for the team to dream and create unique ideas and solutions—a full-service design agency, creating products, brands, and experiences.

• Collaborated with Nestle, P&G, Dinara, and Hair Matters for brand design and marketing campaigns.

• Guided the design strategy for 5 start-ups across multiple verticals — from discovery to pilot-phase hi-fi interactive prototype testing, to the official launch.

• Led pro bono team ideation and design workshops for design teams at 2 NGOs.