# Faseeh Ur Rehman > Design Engineer | ex-Zoom | Purdue Alum Location: San Francisco, California, United States Profile: https://flows.cv/faseeh Portfolio: www.faseeh.design Currently leading design strategy at Nebraska Medicine, navigating the dynamic landscape of healthcare innovation. My role involves harnessing my expertise to bridge the divide between technology and patient care, ensuring our solutions are both cutting-edge and patient-centric. With over five years of diverse experience in UX design and research spanning healthcare, emerging technology, and SaaS, I am deeply committed to crafting impactful solutions that resonate with users and drive business growth. I excel in guiding projects from inception to fruition, transforming concepts into successful 0 to 1 products, and championing design within cross-functional teams. I have a Master's degree in UX Design and a Bachelor's in Economics – bringing a unique fusion of analytical prowess and creative problem-solving to my work. My professional journey includes stints at reputable organizations such as Zoom, PosterMyWall, and Neglected Pixels, where I honed my skills in deciphering user behaviors and translating insights into actionable strategies. ## Work Experience ### Senior Product Designer @ Nebraska Medicine Jan 2024 – Present | Omaha, Nebraska, United States Responsible for the overall UX strategy and design for the healthcare system. ### Product Designer @ Nebraska Medicine Jan 2023 – Jan 2024 | Omaha, Nebraska, United States - Led the Digital Front Door strategy for web and native apps, established enterprise-wide KPIs and delivered features that improve patient care for a $2.5B academic healthcare system. - Partnered with patient experience to design a Help Center, to dynamically surface care options, FAQs, and next-best actions based on patient behavior and journey stage. - Spearheaded the research for Innovation Design Unit collaborating with doctors, nurses and patients to create digitally enabled patients rooms, contributing to improved patient care and provider training. - Built a multi-channel, accessible (WCAG 2.1) design system in Figma (components and tokens), established governance guidelines and usage protocols, significantly reducing development and QA cycles. [Stack: CSS, Tailwind, JavaScript (React), XML, Swift, JSON] Supporting NEMed’s internal CMS, continuously shipping improvements to existing design, and innovating new ones. - Collaborating with marketing, talent acquisition, and engineering to revamp NM Careers; successfully presented research and design to the leadership, ensuring alignment with strategic goals. - Simplified the website's homepage and information architecture, reducing user time to find care by 14%. ### Product Designer (Consultant) @ Axle Mobility Jan 2023 – Jan 2024 | Seattle, Washington, United States ### Graduate Teaching Assistant @ Purdue University Jan 2021 – Jan 2023 CGT 37100 - Assisted UX Design Capstone projects for undergraduates; design reviews, feedback facilitation, and mentoring. Other courses taught: CGT 27100 - Facilitated check-ins, daytime activities, and student projects in a studio environment. CGT 21500 - Computer Graphics Programming; taught labs to provide a working knowledge of programming fundamentals to computer graphics (CG) for use in future CG courses such as game design and development, visualization, mobile application development, animation, and web programming. CGT 14700 - Introduction to Visual Effects; teaching technical and artistic principles of VFX production within Houdini including modeling, surfacing, and simulations. ### Product Manager @ Zoom Jan 2022 – Jan 2022 | San Jose, California, United States - Developed Rolling Research for Zoom Huddles, as a framework for rapid, iterative product research. Set a precedent for other products at Zoom. Led the requirements gathering and internal Beta testing for Zoom Huddles. - Enhanced internal infrastructure for analyzing data-based research, A/B tests, and user funnels, boosting efficiency by 5x for Zoom Healthcare. - Collaborated with UI/UX designers, PMs, engineers, and researchers from teams across Zoom to develop new user-facing features and internal infrastructure. ### Product Designer @ Ansys Jan 2022 – Jan 2022 | West Lafayette, Indiana, United States - Led the design strategy for a multi-physics software used by over 2k+ conglomerates. Produced data-informed solutions; backed by interviews, co-design, heuristic analysis, and rapid prototyping. - Collaborated with in-house designers and engineers to create personas, customer journey maps, and information architecture for continued modernization of the platform. - Established milestones to encourage agile collaboration and teamwork. ### Product Designer @ PosterMyWall Jan 2020 – Jan 2021 | Carlsbad, California, United States - Established a cross-platform Design System and component library in Figma with accessibility auditing. - Launched new Marketing Landing Pages (MLPs), increasing Conversion Rate by 62%. Led user research, A/B testing, and created hi-fi prototypes to pass on to engineering. - Improved the search experience for customers by redesigning the IA and navigation, decreasing time-to-find templates by 30%. ### Founder, UX and UI Designer @ Neglected Pixels Jan 2017 – Jan 2020 | Lahore, Pakistan The name Neglected Pixels accentuates the hidden details in design. The name is the continuous clue for the team to dream and create unique ideas and solutions—a full-service design agency, creating products, brands, and experiences. - Collaborated with Nestle, P&G, Dinara, and Hair Matters for brand design and marketing campaigns. - Guided the design strategy for 5 start-ups across multiple verticals — from discovery to pilot-phase hi-fi interactive prototype testing, to the official launch. - Led pro bono team ideation and design workshops for design teams at 2 NGOs. ### User Experience Designer @ Open Data Pakistan Jan 2019 – Jan 2020 ### Human Resource Associate @ Nestlé Jan 2018 – Jan 2018 | Lahore, Pakistan ### Digital Communications Officer @ Tripda Jan 2015 – Jan 2016 | Lahore, Pakistan ## Education ### Master of Science - MS in Computer Graphics Technology (UX Design) Purdue University ### Bachelor of Science - BS in Economics Lahore University of Management Sciences ### Cambridge A Level Lahore Grammar School ### Cambridge O Level Lahore Grammar School ## Contact & Social - LinkedIn: https://linkedin.com/in/findfaseeh - Website: https://www.faseeh.design --- Source: https://flows.cv/faseeh JSON Resume: https://flows.cv/faseeh/resume.json Last updated: 2026-02-23