# Federico Casanova

> Designer @ LinkedIn

Location: New York, New York, United States
Profile: https://flows.cv/federico

## Work Experience
### Sr. Product Designer @ LinkedIn
Jan 2021 – Present | San Francisco, California, United States

### Sr. UX Product Designer @ Codazen
Jan 2018 – Jan 2021 | Laguna Hills, California, United States
I work on a cross-functional team composed of PMs, engineers, designers, and content strategists. It's a feedback-driven environment where I frequently present designs to clients.

Some of my responsibilities involve:

    • Improve the User Experience of Facebook's marketing sites, such as Oculus, Portal, FB Pay, FB Groups, and FB Marketplace.
    • Conduct Accessibility (based on WCAG 2.0 standards) and UX audits for e-commerce sites.
    • Follow existing style and brand guidelines.
    • Create and maintain complex design systems.
    • Design-to-Development handoff and VQA to ensure pixel-perfect builds.
    • Asset management and optimization focused on page load time.
    • Interview new product designers and support the hiring process.
    • Mentor interns.

### UX Product Designer @ Restoration Media
Jan 2015 – Jan 2018 | Irvine, California
I understood the importance of satisfying user needs while taking care of business requirements and technical constraints.

Some of my responsibilities involved:

    • Led the design and development of Restoration Media's flagship brand, Hireable.com.
    • Directed all design aspects by establishing style and brand guidelines.
    • Designed wireframes, user flow, sitemaps, low-fidelity mocks, prototypes, and hi-fidelity designs for five search engine brands.
    • Managed design systems.
    • Led Design-to-Development handoffs.
    • In charge of web development.
    • Designed and developed responsive HTML5 email templates.
    • Managed design and production schedules to meet project deadlines.

http://hireable.com
http://gogigs.com
http://goresume.com

### UX & Product Designer @ Coorva
Jan 2017 – Jan 2018
Led all phases of design from inception to launch. I made strategic product decisions after analyzing the metrics gathered during user testing. I drove product growth through the iterative design process.

Some of my responsibilities involved:

    • Defined branding and look and feel.
    • Collaborated on company name ideation.
    • Worked closely with the marketing agency to determine the content and identify the right personas.
    • Implemented changes based on feedback from users in different Slack channels.
    • Designed a robust UI focused on detailed iconography and illustrations.
    • Developed the responsive front-end of the site.

http://coorva.com

### UX/UI Designer @ BigDeal
Jan 2012 – Jan 2015 | Greater Buenos Aires, Argentina
My eight-year background in Product Design started with a genuine passion for helping users. This position was the starting point of my career as a Product Designer, where I learned not only the importance of user-centered design but also developed my coding skills. By combining these two skills, I powered up my holistic design vision in product development.

Some of my responsibilities involved:

   • Rebranded and relaunched BigDeal's brand to improve the online shopping experience focused on the checkout process.
   • Designed user flows, sitemaps, visual assets, and UI elements.
   • Developed website and responsive email templates writing HTML, SCSS, and JQuery.
   • Multi-browser and platform development – IE 8+, Firefox 20+, Chrome 24+, Safari 5+.
   • Executed photograph retouching and optimized images for the web.
   • Directed and mentored two junior UI designers.

### UX & Product Designer @ HHBooking
Jan 2014 – Jan 2014 | Sydney, Australia
The most challenging, yet rewarding part of this project was turning complex information into intuitive booking flows. 

Some of my responsibilities involved:

   • Directed all design aspects from ideation to launch, including branding, wireframes, user flow, sitemap, prototyping, motion studies, and UI.
   • Worked closely with the client to conceive designs, and consistently meet deadlines and requirements.
   • Collaborated with the Dev Team and Client to define MVP and product features.
   • Developed website and responsive email templates writing HTML, SCSS, and JQuery.
   • VQA'd the build and checked cross-browser compatibility.

### Graphic Designer @ Estudio 2B
Jan 2010 – Jan 2012 | Greater Buenos Aires, Argentina
Graphic Design Studio specialized in the creation and implementation of Corporate Communication.


Some of my responsibilities involved:

    • Ensure Unilever’s brand consistency across internal communication, following brand guidelines, seasonal font and color direction.

    • Created web banners, email newsletters, presentations, and magazine print advertisements.


## Education
### Graphic Designer in Graphic Design
University of Buenos Aires

### New Media Information Technology in Computer Technology/Computer Systems Technology
Schönthal College


## Contact & Social
- LinkedIn: https://linkedin.com/in/fede-casanova
- Website: http://fedecasanova.com

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Source: https://flows.cv/federico
JSON Resume: https://flows.cv/federico/resume.json
Last updated: 2026-02-23