# Fedor Vasilyev > Principal Product Designer at Scribd Location: Oakland, California, United States Profile: https://flows.cv/fedorvasilyev I am a user experience and UI designer from the Bay Area with 10+ years of experience. My background is in graphic design, and it's where I get my passion for typography and pixel-perfect details. I believe that perfect design is simple and effective without being simplistic. I take a holistic approach to every project and strive to build the best work possible. I've had the pleasure to work alongside some very talented people in a variety of environments, from startups to corporate. Over the years I've led the design effort at two startups and have been responsible for all phases of the UX and product creation process, from concepting and information architecture, to wireframing and prototyping, to writing requirements and taking ownership of a product. I also worked at Motorola as a design lead for the smart home division. I'm passionate about creating meaningful work, and I enjoy challenging myself with interesting projects. ## Work Experience ### Principal Product Designer @ Scribd Jan 2022 – Present | San Francisco, California, United States ### Staff Product Designer @ Scribd Jan 2020 – Jan 2022 | San Francisco, California, United States ### Senior Product Designer @ Scribd Jan 2018 – Jan 2020 | San Francisco, CA ### Advisor/Consultant, User Experience and Product Design @ Independent Contractor Jan 2017 – Jan 2018 Participated in web/mobile projects as an independent UX/UI consultant and advisor. ### Director, User Experience and User Interface @ 1World Online Jan 2013 – Jan 2017 As director of user experience and interface design, was responsible for user experience for all projects at 1World, taking the company to over 1 billion widget views in 4 years. As project lead for user engagement, managed a remote team consisting of two designers and several engineers. Created design specifications in the form of storyboards, prototypes, wireframes, user profiles, and screen flows. Collected user feedback through A/B testing and UX research to resolve UX issues in existing products. Monitored implementation and continued design work through release and beyond. Ensured consistency in user experience by implementing best UX practices across 1World’s products. Collaborated closely with other team members and project leads on concepting, creative strategy, and information architecture for 1World’s poll, quiz, debate, and survey products. Created design systems and UX guidelines for a customer-facing content management system, used by 1World’s partners and team to manage accounts, content, and subscriptions. Collaborated with company’s external clients to develop branded experiences that integrated 1World’s apps with the client’s software. ### Senior User Experience & UI Designer @ 1World Online Jan 2012 – Jan 2013 | San Jose, CA As design lead on 1World’s iOS app, took the project from concept and high-level planning to wireframes and prototyping to final release to the App Store. Wrote user experience guidelines and documentation used as reference by engineers / developers. Created wireframes, prototypes, and final designs for 1World’s B2C web interface. Developed user profiles and storyboards. Collected user feedback and performed A/B testing to improve user experience across 1World’s product range. Created and maintained 1World’s collateral and marketing materials; held guidance sessions for team members on using 1World branding. ### Senior UX Designer @ Motorola Mobility Jan 2011 – Jan 2012 Lead designer on several home management interface projects for the Managed Home Services division (formerly 4Home), including Android and iOS mobile interface development, a desktop/web client, and Android and iPad tablet interface projects. Responsible for designing applications that allowed customers to control and monitor their homes, as well as track energy consumption and control home security devices. Prototyped interface designs and patterns, taking concepts from discussion and ideation to wireframes and production-ready mockups. Conducted user surveys, compiled internal and external user feedback to find and resolve UX bottlenecks and pain points. Worked closely with product management and engineering teams to design and develop new features, such as home security and energy management, for existing smart home applications. Maintained best UX & UI practices consistent with Motorola’s internal requirements as well as Android and iOS interface guidelines. ### User Experience and User Interface Designer @ 4Home Jan 2009 – Jan 2010 Led the design effort for 4Home’s home management and control interfaces (both mobile and web) from initial concept stage to wireframes to pixel-perfect mockups. Collected and compiled user trial feedback and usability data to provide accurate overview and suggest usability improvements. Worked closely with project management and engineering teams to develop and implement new features; led user interface discussions on company’s current and future interfaces. Designed a device installation wizard experience that guided users through installing their smart home devices. Streamlined the user experience of a management interface for energy providers, improving usability and reducing UX pain points. Designed and maintained the company website, print collateral for trade shows and award submissions, and company presentations. ### Contractor, UI and Graphic Design @ 4Home Jan 2008 – Jan 2009 Collaborated with product management teams on the next generation of 4Home’s home management software as an independent contractor. Worked closely with engineering teams to provide wireframes, image assets, and user experience guidelines for software design. ### Visual and Graphic Designer (Independent Contractor & Freelance) @ Freelance Jan 2007 – Jan 2009 Worked on a variety of web and design projects as a freelancer, including logo design and website layouts. ## Education ### BA in Graphic Design, Graphic Design, Psychology San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/fedor-vasilyev-a3703731 - Portfolio: https://www.fedorvasilyev.com --- Source: https://flows.cv/fedorvasilyev JSON Resume: https://flows.cv/fedorvasilyev/resume.json Last updated: 2026-04-13