I'm a design-driven product designer with 10+ years of experience in UX/UI, branding, and design systems, currently based in San Francisco Bay Area. I specialize in creating intuitive, scalable, and user-centered design solutions that are both visually compelling and strategically aligned with business goals. My work spans Meta, Cisco, and Wells Fargo, where I've built cohesive design systems and streamlined workflows to improve usability across enterprise applications. With a strong foundation in graphic design (M.F.A. from Iowa State University) and a history in advertising, art directing, and teaching, I bring a unique blend of skills, including UX/UI, illustration, branding, and prototyping. Beyond my design work, I have a passion for mentoring, honed through my 2 years as an Assistant Professor in Graphic Design and my ongoing role as a design mentor. Fluent in both English and Mandarin, I bring a diverse perspective to my design process, ensuring solutions are globally relevant and culturally inclusive.
2021 — Present
San Francisco Bay Area, United States
2020 — 2021
San Francisco Bay Area, United States
2016 — 2020
San Jose, United States
2014 — 2016
San Jose, United States
2008 — 2011
Menomonie, Wisconsin, United States
2006 — 2008
Ames, Iowa, United States
2006 — 2006
Greater Seattle Area, United States
2003 — 2005
Shanghai, China
2002 — 2002
Shanghai, China
Feel free to contact me at fei@placeholder.flows.cv