Global Monetization Ads Signal Measurement

• Upgraded from SKAN 3.0 to SKAN 4.0 configuration page to support both Coarse Value and Fine value Mapping

• Led the design and implementation of a comprehensive data pipeline and RPC endpoints to validate, aggregate and surface the latest App signal related issues from a 7-day batch event window from 6 source tables, directly integrating these insights into the TTEM App diagnosis tab to drive signal optimization and actionable intelligence

• Designed and implemented a new data pipeline to validate and aggregate across four different data centers to support the transition of Pre-SAN apps to SAN for advertiser through banner outreaching, ad group creation restrictions.

• Designed and implemented RPC endpoints supporting TikTok OpenAPI, enabling MMPs to send device ID and app events via /SAN endpoint for TikTok attribution, eliminating the need for MMP trackers and contributing to a strategic ad campaign that optimized a total ad spend of 1 million USD.

• Led the development of a pop-up manager to solve overlapping issues and manage pop-up priorities using a custom SDK with Hooks, Priority Queue, and Mutation Observer for state propagation across components, enabling centralized dynamic pop-up priority adjustments.

• Led in the Message Center Redesign, utilizing Redux and Rematch for unread message state management, and implemented Deep Linking for message click redirection, optimized API calls which resulted in a 70% reduction in back-end system load, a 10% point increase in penetration rate and over 300% increase in exposure rate.

• Integrated a ticketing and live chat module into the educational component, which doubled its exposure rate by 100% and tripled the click-through rate by 200%, effectively addressing the longstanding pain point of users struggling to find customer service support.

Part of the Title and Registration team at Rivian, where we are dedicated to revolutionizing the automotive industry by providing a seamless digital car purchasing experience for our customers. Our team is at the forefront of integrating cutting-edge technology and innovative solutions to streamline the title and registration process, making it more efficient, user-friendly, and accessible. By focusing on digitalization, we aim to eliminate traditional paperwork hassles, reduce wait times, and enhance transparency throughout the car buying journey. Our commitment lies in ensuring that every Rivian customer enjoys a hassle-free and enjoyable purchasing experience, reflecting the company's ethos of innovation and customer satisfaction.

• Assisted Software team to load test on their product