• Designing optimal shopping experiences for fitness enthusiasts on an e-commerce platform.

• Rapidly iterating on complex functionalities in collaboration with fast-paced teams.

• Crafted interactive gaming experiences for MSG Sphere(Las Vegas), reached 18k+ users across spherical media and mobile platforms.

• Built a rewards system from 0 to 1 on MSG mobile app with 1M+ registered users to increase customer engagement and retention.

• Analyzed usability test findings and A/B testing results to inform design adjustments while collaborating cross-functionally with art, marketing, and development teams using agile methodologies.

• Redesigned and launched a web app for Liftoff PGH 2020, a healthcare conference, serving 1500+ attendees.

• Streamlined the web app's onboarding process from 3 minutes to 30 seconds and boosted the completion rate from 62.8% to 82.3%.

• Conceptualized brand design for an internet TV channel, including logo creation, newsletter design, motion graphics, and promotional assets.