# Feiyan(Doris) Zhang

> UX Designer at Rogue Fitness

Location: Sunnyvale, California, United States
Profile: https://flows.cv/feiyandoris

Product & UX designer with a background in growth and monetization in e-commerce, entertainment, and technology industries.

• Crafting engaging and interactive experiences on diverse platforms, including responsive web, native mobile, AR/VR, exhibitions, and gaming.
• As a holistic design thinker, I leverage a versatile design approach, collaborating with cross-functional teams to ensure successful product launches.

## Work Experience
### UX Designer @ Rogue Fitness
Jan 2021 – Present
• Designing optimal shopping experiences for fitness enthusiasts on an e-commerce platform.
• Rapidly iterating on complex functionalities in collaboration with fast-paced teams.

### UX Design Associate @ Sphere Entertainment Co.
Jan 2020 – Jan 2021 | New York, NY
• Crafted interactive gaming experiences for MSG Sphere(Las Vegas), reached 18k+ users across spherical media and mobile platforms.
• Built a rewards system from 0 to 1 on MSG mobile app with 1M+ registered users to increase customer engagement and retention.
• Analyzed usability test findings and A/B testing results to inform design adjustments while collaborating cross-functionally with art, marketing, and development teams using agile methodologies.

### Product Designer @ Jewish Healthcare Foundation
Jan 2020 – Jan 2020 | Pittsburgh, Pennsylvania, United States
• Redesigned and launched a web app for Liftoff PGH 2020, a healthcare conference, serving 1500+ attendees.
• Streamlined the web app's onboarding process from 3 minutes to 30 seconds and boosted the completion rate from 62.8% to 82.3%.

### Interaction Designer @ Phoenix TV
Jan 2019 – Jan 2019 | Beijing, China
• Conceptualized brand design for an internet TV channel, including logo creation, newsletter design, motion graphics, and promotional assets.


## Education
### Master's degree in Entertainment Technology
Carnegie Mellon University

### Bachelor of Arts - BA in Animation
Guangdong University of Technology

### Exchange Program in Interaction Design, Script Creative, Principles of Animation
Vellore Institute of Technology

### Summer School in Game and Interactive Media Design
UC San Diego


## Contact & Social
- LinkedIn: https://linkedin.com/in/feiyan-zhang

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Source: https://flows.cv/feiyandoris
JSON Resume: https://flows.cv/feiyandoris/resume.json
Last updated: 2026-04-13