# feliciA chamberlain > Adaptive UI Strategy & Foundational Design Systems | Technical Design Technologist Location: San Francisco Bay Area, United States Profile: https://flows.cv/feliciachamberlain Strategically weaving design best practices into the fabric of user experiences, I specialize in delivering high-fidelity solutions that harmonize user needs, business objectives, and technological constraints across diverse platforms, technologies, and form factors. My expertise lies in crafting strategic functional prototypes and products in a variety of tools and languages. I create clean, accessible solutions and navigate complex challenges through data-driven, accessible, and human-centered processes. My approach involves bringing clarity to intricate problems, generating strategically broad options, and seamlessly guiding the process towards pinpointing the optimal solutions. With a comprehensive skill set encompassing business thinking, product strategy, UX architecture, strategic design, interaction design, front end design technologies, and visual design, I am equipped to define and solve problems that lead to the creation of exceptional and compliant experiences in Java, Flutter, JavaScript techs like React Native, Android Jetpack Compose, Kotlin, .net & Azure, with Drupal & more. Additionally, being trained in editorial, book, and children's illustration, I bring a unique blend of skills to problem-solving. My conceptual thinking and storytelling abilities add depth to projects of all sizes. I leverage these skills into visualizations, project presentations, and schematics to swiftly communicate complex concepts easily with others, fostering discussions, aligning goals with stakeholders, and establishing trusted collaboration. Roles & Skills: Digital Content Concept | Product Design | Strategy | Production & Enterprise Implementation | End-to-End User Experience Design Technologist encompassing strategy, research, DX, CX, UX, UI, illustration, visual design, motion design, animation, art direction, content management, front-end development, and UX engineering. ## Work Experience ### Product Design Technology Strategist: Design Systems, Foundational UI Adaptive Design @ feliciachamberlain.com Jan 2008 – Present | United States From August 2025 - present at Google working on Platform + Devices: UI Adaptive Design - Engineering Development Ecosystems + Material Design System Consulting Roles include: Strategy, Design Systems, Product Design, Information Architecture, UX & UI Design, Developer Experience, Front End Development, Prototyping, Visual Design, Art Direction, Illustration, Education. AssetMark: Design System Product Development, UI Toolkit Design Manager [2024-2025] Contact Center Compliance: Creative Product Design - Front End User Experience - Compliance Platforms Responsible for the vision, the ideation, the discovery, the end-to-end design, and front-end prototypes for risk management solutions enabling B2B companies to remain compliant and secure with their automation and management tools as they reach out to their customers. [2023] CalPERS: UX Design Architect - UX Design Services Unit Project design, user research for COVID-19 Site Migration and Health Demographics studies. Updated online retirement systems for health and finance systems. [2021] Markforged Smart Industrial Additive Manufacturing Platform: Content Strategy Design - Design Systems, Branding, Motion, Video, Illustration, Animation [2020] Google Email Studio: Senior Product Visual + Motion Designer [2020] Google: Flutter + Dart DevTools: UX Design Engineer [2019 - 2020] Product design for the tools that make the product. Designed and prototyped visual code editing and debugging features for Flutter and Dart developer tools versions up to 2.2. Created foundational UX ideas with supporting UX research with simulated development workflows while helping product teams explore options with demos and high-fidelity content for Flutter and Dart. Some past clients have included: Oracle, Genentech, NASA, US Air Force, US Navy, Kimberly-Clark, Komatsu, Kaiser, Merrill Lynch, Siemens, Monster Cable, WEST ED, Reading Rainbow, Embassy Suites, Tahoe Heritage Foundation, Catskill Review, Viable Pictures, and more! ### Design System Product Development, Design System Program Manager @ AssetMark Jan 2024 – Jan 2025 | San Francisco Bay Area Driving Digital Transformation and Accessibility: I'm instrumental in shaping Assetmark's digital landscape by leading the design and evolution of the new digital design system. By collaborating with cross-functional teams and by establishing a strong foundation of reusable components and clear guidelines, I empower UX design and UI development teams to create exceptional user experiences. Key Responsibilities: System Thinking: Architecting and implementing scalable design systems that align with business objectives and user needs. Component Design and Documentation: Creating and documenting reusable UI components, ensuring consistency and efficiency across products. Advocacy and Education: Championing the adoption of the design system through workshops, training sessions, and ongoing collaboration with teams across the organization. Accessibility: Ensuring that the design system adheres to accessibility standards, making products inclusive for all users. Evolution and Maintenance: Continuously refining and updating the design system to adapt to evolving design trends and technological advancements. Fostering Collaboration: Partnering with designers, developers, and product managers to align on design principles and standards to define design requirements and deliver Championing Design Excellence: Creating core design components, patterns, templates, prototypes, and responsive guidelines with accessibility at the forefront. Providing reusable, accessible UI components to accelerate development and maintain consistency. ### UI Architect + Product Design Lead: Trust, Safety, Fraud, Abuse Content Risk Moderation Platform @ Amazon Jan 2021 – Jan 2023 | San Francisco Bay Area I was focused on creating a best-in-class internal suite of products for all content moderation needs and all content risk assessment at Amazon. This includes designing enterprise CX to be flexible, reusable, future-focused, and accessible supporting powerful risk management tools for new and evolving content types within all operational countries. I was responsible for the vision, the ideation, the discovery, the end-to-end design, and the interactive prototypes that spans and accommodates across all tenants of the global Amazon business umbrella for content risk management solutions. ### Senior Lead Product Visual Designer - IOS, Android, Web Interfaces @ Cercacor Laboratories, Inc. Jan 2021 – Jan 2021 | Irvine, California, United States Drove the creative direction for inclusive visual design and intuitive product concepts targeting unmet medical needs. Championing inclusivity, I developed a library of intuitive iconography and illustrations considerate of multiple viewpoints and cultural backgrounds. My role included creating industry leading and trend-setting graphics for digital experiences on mobile and web platforms. For Design Ops, I created design practices for source files, flows, and assets while mentoring UX designers with a fun communication, collaboration, presentation, and interpersonal style. ### UX Design Engineer @ Google Jan 2019 – Jan 2020 | Mountain View, California, United States - Designed the popular Flutter cross-platform layout visualization tools. By measuring the chatter, trends, and top download ranking on github, by digging deep into the design of the vision, by creating the strategy, and by the prototyped visual code editing and debugging features for Flutter, the new developer experience was attributing to a 12% increase in adoption rate in 2020, and 92% by 2023. - My design’s goal was to accelerate the design process with visual developer tools to drive adoption of Flutter. By measuring the increase of downloads and PRs, along with surveys showing more people (42%+) globally are choosing Flutter over React or other frameworks since the release in June 2020,with results up from 30% in 2019. I measure success by these numbers, the positive reviews, and no complaints about the look/feel of the design. - Designed Flutter keynote design layout prototype and animation for Flutter Interact community engagement. The design was successful with the adoption from the International Flutter community of over 11 billion downloads in Jan 2023 and 2 million registered developers using the tools with positive feedback. - Contributed to the Flutter Material Design System new addition to Google’s Material Design Guide. ### Sr Lead Digital Front End Software Engineer - Digital Experience Design and Platform Architecture @ Macy's Jan 2008 – Jan 2019 | San Francisco Bay Area 2015 -2019: Content Experience Design Lead, Senior Lead Front End Software and UX Content Engineer. My role - Macy’s Digital: Creative Content Experience Design, Senior Lead Front End Software and User Experience Content Engineer in the Custom Application & Platform Engineering division at Macy's Digital Technology of Macy's Tech. Much of my time at Macy's was designing and prototyping new technologies and creating rich marketing content at a rapid weekly release schedule focusing on content integration with the platform architecture. My responsibilities included design and dev for features and metrics, marketing initiatives, site/system enhancements and internal corporate branding. I contributed to weekly creative releases, to large seasonal promotional campaigns, and to internal code releases. I created special features and tools for promotions and national marketing campaigns. During my tenure, I also contributed to many site framework redesign initiatives, to site maintenance and to site enhancements. I collaborated with many teams in technology, creative, analytics, merchandising and marketing to drive engagement. My focus was on front end development, video, the UX and CX, images, performance, and accessibility in a fast-paced environment. Technology: jQuery, flash, xml, css, css3, html5, as3, jsp, unix in a java stack, javascript frameworks, node.js, foundation, handlebars, backbone, saas, jasmine, git, grunt, etc. Specialty: Rich Media, Interactivity, and Video. SVG, Imaging, Fonts, Multimedia-campaign experiences, etc. ### Lead Front End Software and Content UX Engineer. SME: Video, Rich Media Content Integration @ Macy's Jan 2013 – Jan 2015 Lead Front End Software and UX Content Engineer. SME: Video, Rich Media Content Integration, Creating custom technical solutions for all video and animation on the creative release platform. Prototyping, Interactive Development, Platform Engineering with CD/CI MVP framework in a Java environment. Key tools and languages: Sorenson, FinalCutPro, HTML5, CSS, Javascript, XML, JSP, Java ### Senior Front End Software and UX Content Engineer. SME: Video, Rich Media Content Integration @ Macy's Jan 2012 – Jan 2013 | San Francisco Bay Area Senior Front End Software Engineer. SME: Video, Rich Media Content Integration, UX Experiences, Content Experience Design, Enterprise Platform Integration, CD/CI ### Content Experience Design, Full Stack Front End Engineer. SME: Rich Media Content, UX, Video @ Macy's Jan 2010 – Jan 2012 Content Experience Design, User Experience Content Engineer. SME: Rich Media Content, UX, Video Production, Integration, and Customization ### Content Experience Design, Multimedia Engineer. SME: Rich Media Content Experiences @ Macy's Jan 2008 – Jan 2010 Creative Campaign Content Experience Design, Prototyping, Interactive Development, Platform Engineering on weekly release schedule with CD/CI MVP framework in a Java environment. Key tools and languages: Flash, ActionScript, XML, JSP, Java ### Graduate Experimental Design & Technology Instructor/Advisor @ Academy of Art University Jan 2009 – Jan 2014 | San Francisco Bay Area I served as a faculty member and technical advisor within the Graduate New Media and Web Design program, driving technical excellence and professional outcomes for high-potential graduate students. Key Skills - Creative Strategy (Art Direction, Visual Direction, Design Documents) - Academic Leadership (Curriculum Design, Committee Review, Mentorship) - Experience Design (UX, UI, Interaction Design, Prototyping) - Front-end Development (HTML, CSS, JavaScript, Web Development) Instruction & Mentorship Excellence Taught advanced graduate courses focused on experimental interactive design, UX and UI, and front-end technologies (HTML, CSS, JavaScript). I directly advised thesis projects that garnered significant external recognition, including multiple Siggraph awards and notable industry mentions. I maintained a 100% success rate for my advised students successfully passing the rigorous final thesis portfolio review and entering the job market with offers after graduation. Program Governance & Review I served as a Professional Advisor on the Graduate School Committee, acting as a critical gatekeeper for degree quality. I conducted technical and design reviews, approving or rejecting graduate thesis proposals based on development feasibility and rigor ensuring all graduating projects met the highest professional standards for technical execution and interaction design. I also oversaw the final review process of over 50 different projects, contributing to the conferral of Master's degrees in New Media/Web + UX UI Design. ### UX Design Systems Analyst and UI Developer, Portfolio Operations Data and Application @ Genentech Jan 2005 – Jan 2008 I designed a complex data-driven permissions based portal for all development sciences. The Development Sciences portal spanned from early development to commercialization for all products in the portfolio pipeline. This was designed for federal and international drug regulations and security protocols. Care was taken to support all content types, data, and product management needs for biologics milestones. I also designed a java-based pipeline tracker for senior leadership to quickly visualize and access data and product portfolio documents with one click. My tenure also included transitioning j2ee, java, and portals code/ownership from devIT to PoPDA. Maintaining effective, validated, and secure intranet portal sites and java-based web applications within the Portfolio Operations Data and Application group. I provided technical and database support for Product Portfolio Management team and the Executive Committee. Creating test scripts and reporting were key to launching the products. I collaborated with Software Engineers and other team members. My role included project management and bug tracking responsibilities. I developed and maintained standard templates and wireframes using html, xml, dhtml, shtml, css, javascript, actionScript, and unix. I configured LDAP, JIRA, distribution lists, etc for portal permissions. In addition, I also provided professional illustration, graphic design, and layout services to meet departmental needs as needed. This included designing swag, logos, poster design, offsite design facilitation, and more. ## Education ### Bachelor of Fine Arts - BFA in Illustration, Commercial Design, Creative Writing University at Buffalo ### Master of Fine Arts - MFA in Interactive development, digital video, animation & new media Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/feliciachamberlain - Portfolio: https://www.feliciAchamberlain.com/ - Portfolio: https://www.instagram.com/raison00/ --- Source: https://flows.cv/feliciachamberlain JSON Resume: https://flows.cv/feliciachamberlain/resume.json Last updated: 2026-04-13