Leading cross-functional initiatives to deliver accessible, intuitive digital experiences for Sam’s Club associates. Driving evolution of the design system to support scalability across platforms and teams. Focused on mobile-first member experiences, aligning design with business KPIs. Collaborating with engineering and PMs to accelerate time-to-market and ensure design consistency.

Led design strategy and execution across digital products, branding, and UI systems for a variety of tech clients and startups.

Founding design partner responsible for brand and product design across multiple early-stage ventures.