# Felipe Robledo > Senior Software Engineer | 🤖👤 Building systems people rely on to get work done Location: San Francisco, California, United States Profile: https://flows.cv/felipe Senior Software Engineer with fullstack experience across product-facing features and internal platform tooling. I’m particularly drawn to usability problems—whether that’s improving a confusing UI workflow or making it easier for engineers to safely ship and debug features. I focus on reducing cognitive load, tightening feedback loops, and making systems more intuitive for the people using them. In my work, this has included improving how teams test and validate features before release, as well as making it easier to understand and debug user behavior once those features are live. I approach problems from the user’s perspective—whether that user is a customer, a partner team, or another engineer—and use that to guide how I design and improve systems. ## Work Experience ### Senior Software Engineer @ Netflix Jan 2021 – Present Built and evolved internal messaging platforms that power both enterprise workflows and customer-facing communications at scale (millions of messages sent daily across email, push, in-app, and SMS). Built fullstack tooling (Java/Spring Boot, React/TypeScript) that enables teams across Netflix to create, test, launch, and monitor communications used by teams across customer support, studio production, asset delivery, system alerting, among others. Led development of platform features that improved the reliability and usability of message creation and delivery, while mentoring junior engineers and supporting team onboarding. Reduced iteration time for engineers by introducing feature flags, preview environments, and partner impersonation, enabling safer and more efficient testing of messaging flows. Improved debugging and issue resolution by integrating session replay and live user monitoring tools, making frontend issues easier to reproduce and resolve. Played a key role in enabling adoption of a new messaging platform by helping enterprise teams migrate from legacy systems and supporting their transition to modern workflows. Defined initial product requirements and contributed to an initiative that reduced onboarding time for game developers into push notification systems from weeks to hours through improved tooling and developer experience. Contributed to internal tools that allow game developers to create, send, and analyze push notifications, extending messaging capabilities into Netflix’s gaming platform. ### Content, Platform & Integrations Full Stack Engineer @ Prezi Jan 2020 – Jan 2021 | San Francisco Bay Area Built and maintained high-traffic product pages that power Prezi’s content ecosystem, enabling users to discover and engage with presentations, videos, and infographics. Ran and supported multiple A/B tests across top-of-funnel pages, contributing to incremental improvements in user acquisition while enabling faster experimentation. Reduced friction for engineers running experiments by improving how A/B tests are integrated into top-of-funnel pages, decreasing time to launch and iterate on new tests. Worked across the stack (React, TypeScript, Python/Django, Java) to deliver product features while also addressing technical debt and improving system reliability. ### Teach Lead - SEO Team @ Prezi Jan 2019 – Jan 2020 | San Francisco Bay Area Improved page performance and user experience—reducing Time-To-First-Paint from ~2s to ~500ms—which contributed to increased mobile signups and improved Lighthouse scores from the mid-70s to high-90s. Re-architected infrastructure for submitting pages to Google for SEO, reducing incidents, improving maintainability, and enabling easier extension to new product offerings. Shared learnings on page load optimization with UI engineers across the organization, promoting performance best practices for loading web pages on mobile devices. ### Full Stack Developer @ Prezi Jan 2018 – Jan 2019 | San Francisco, California ### Software Engineer II @ NerdWallet Jan 2017 – Jan 2017 | San Francisco Bay Area Enabled internal teams to preview and ingest financial product changes, improving the speed and reliability of approving and publishing changes. Extended ETL pipelines to enable the business to ingest new types of financial products, increasing the range of options for our users to discover. ### Software Engineer I @ Betable Jan 2016 – Jan 2017 | San Francisco Bay Area Enabled game developers to more easily ship their games on the platform by adding or extending REST APIs. Enabled customer support with more user insights by extending internal frontend tools. Designed and implemented tooling used by external Partners to certify the online casino's validity, enabling the business to stay legally certified and operational. ### Software Engineer Intern @ Betable Jan 2015 – Jan 2015 Created the backend logic for a daily-game in the web casino. Prototyped game flows for the daily game in collaboration with Design. ### Pantheon @ DigiPen's Team Harbinger Games Jan 2015 – Jan 2015 | Redmond, Washington Area Pantheon is a card game where all the mythologies (Pantheons) of the world gather to prove which one is the strongest. Have your Pantheon gather enough Victory Points to assure your victory.Integrated and maintained unit test framework (GMock). Implemented class members introspection for serialization automation. Implemented card editor using Qt Creator to facilitate gameplay content creation. ### Teacher Assistant (CS120 Lab) @ DigiPen Institute of Technology Jan 2014 – Jan 2014 | Redmond, Washington CS120 - High Level Programming in C - is divided into two sections, a lecture and lab. As a Teacher Assistant for the Lab, I am responsible with helping students on small projects that encompass everything covered during the week in the lecture. When helping students not only am I concerned with helping them get the right output, but I also help them understand what are some of the best practices when programming and testing their code. ### Teacher Assistant (GAT210) @ DigiPen Institute of Technology Jan 2013 – Jan 2013 As a teacher assistant for the level 210 Game Application Techniques class, I used my first hand experience to assist the lectures and reinforce topics the professor taught. Graded weekly labs as well as the analog games students had to create from scratch. ### Student Game Project Director @ DigiPen Institute of Technology Jan 2012 – Jan 2013 | Redmond, Washington - Scheduled meetings with instructors and team. - Served as a communication channel among all team members. - Updated instructors of the game's progress. - Design, implemented and debugged in-game editor, using C++ and Ant-Tweakbar. - Implemented core parts of a rudimentary component-based game engine using C++. - Kept team vision and play aesthetics in sync among members. ### Student Game Project Game Designer @ DigiPen Institute of Technology Jan 2012 – Jan 2012 - Design and tested game-play mechanics. - Implemented and tested in-game collectables using the C programming language. - Designed, implemented and tested audio engine using FMOD Ex as the third party interface and the C programming language. ### Game Designer @ DigiPen Institute of Technology Jan 2011 – Jan 2011 - Designed and implemented various puzzle logic elements in C++. - Design and play-tested game levels, from tutorial to end-game. ### Intern @ ERA Ogilvy PR Jan 2011 – Jan 2011 | Taipei, Taiwan Worked with a team of people in charge of overseeing AMD's operation in Taiwan. As an intern, I developed reports with summaries of all articles out there on AMD product reviews. I also helped the team set up and organize a press conference for an upcoming product by inviting news reporters, organizing the conference schedule, and executing at the time of the event. ## Education ### Bachelor’s Degree in Computer Science and Real-Time Interactive Simulations DigiPen Institute of Technology Jan 2011 – Jan 2016 ## Contact & Social - LinkedIn: https://linkedin.com/in/robledofelipe --- Source: https://flows.cv/felipe JSON Resume: https://flows.cv/felipe/resume.json Last updated: 2026-03-22