Lead designer for Sunday Ticket on YouTube and Youtube Movies & Tv • D2C Subscription • Leading projects for acquisition, monetization, and search

Principal Product Designer

• D2C Subscription Acquisition strategy and design

• B2B Subscription Acquisition strategy and design

• Subscription payment platform

• Product partnership and APIs

• Driver - Fullstory DXI tool

Lead Product Designer - Subscription Growth

• Acquisition strategy for subscription and B2B

• First-time users

• Subscription payment platform

• Acquisition, roll-out, and onboarding for an internal tool focused on DXI

Udemy product experiments

My team at Udemy created from scratch an entirely new business model in the span of 3 months. We explored the edges of the product in order to build an appealing solution that we tested and launched. The work we accomplished on Udemy Pro prepared the ground for a bigger 3-year plan involving the entire company.

Udemy for Business trial experiments

As Lead Product Designer of Growth, I explored many different solutions to help our customers evaluate if Udemy is the right choice for their learning needs. Talking face-to-face with our customers during the moment of decision on subjects such as trial and new user onboarding was critical for creating successful solutions.

Lead Product Designer

• B2B system management

• B2B data insights and admin tools

• B2B self service trial

Udemy for Business is the B2B version of the original B2C product, an entire company built inside Udemy with the ambitious mission to drive learning across companies. And as the second designer of this young project, I work daily to define our new processes, I help in the hiring process for new designers and also exploring solutions to help employees get new skills.

Projects:

Group Admin - a way to help L&D professionals to delegate the ability to drive learn across the company.

Udemy Rebrand - I worked as one of the 3 lead designers responsible to apply the new brand guidelines on the old website and prepare the style-guide for future and stronger changes.

Globo Playkit

I had the privilege of building the initial style guide for Globo Playkit during a turning point as Globo entered the world of online streaming. The framework of this style guide became the core of all video-based products including GloboPlay, GlobosatPlay, CombatePlay, PremierePlay and others.

Globo.com Redesign

This news portal is the most visited landing page in Brazil, with billions of views every year. During this project we built a leaner solution by reducing the load time to 4s, making it the fastest home page in the market at that time. We also gave Globo.com a complete facelift while still keeping the visual design language which had been used for years. This was achieved without breaking any editorial processes or partnerships with affiliate portals.

Techtudo Brandbook

A great foundation for the Tone of Voice for the biggest technology news portal in Brazil at that time. It involved a process to define a solution from the archetypes, photography art direction, to a jingle for the video's intros.