Lead Product Designer - Subscription Growth
• Acquisition strategy for subscription and B2B
• First-time users
• Subscription payment platform
• Acquisition, roll-out, and onboarding for an internal tool focused on DXI
Udemy product experiments
My team at Udemy created from scratch an entirely new business model in the span of 3 months. We explored the edges of the product in order to build an appealing solution that we tested and launched. The work we accomplished on Udemy Pro prepared the ground for a bigger 3-year plan involving the entire company.
Udemy for Business trial experiments
As Lead Product Designer of Growth, I explored many different solutions to help our customers evaluate if Udemy is the right choice for their learning needs. Talking face-to-face with our customers during the moment of decision on subjects such as trial and new user onboarding was critical for creating successful solutions.