Design lead for the Growth vertical and support for a16z New Media team.

I work in shaping the visual identity and creative direction of the Growth vertical's experiences and brand. This role combines creative vision, leadership, strategic counsel and technical understanding to drive the aesthetic aspects of the projects' offerings.

Other highlights:

• Developed a16z Games' Speedrun logo and brand elements (SR001)

• Designed a16z Growth's Guide to Growth Metrics experience

• Designed a16z Growth's Executive Hiring Guide experience and book

• Designed a16z Growth's AI Revolution (AIR) event and podcast series branding

My clients have ranged from bootstrapped startups to publicly traded companies. Along the way, one thing I’ve learned is that a company’s brand will be the determining factor in its longevity and overall continued success. I focus on helping growth-minded businesses build brands that their customers believe in and want to buy from:

• Amazon Ads (B2B)

• Amenti Capital Group (Venture Capital)

• Aruba Networks (Network infrastructure)

• Echo Trails (Hospitality/Tourism)

• garten (Hospitality)

• InterPayments (Fintech)

• JupiterOne (Cybersecurity)

• Offtake (Consumer/Sportech)

• OMNY Health (Healthcare)

• Population (HealthTech)

• Prelay (B2B SaaS)

• Toofon Aerial Logistics (Robotics/Hospitality)

• Valor Compounding Pharmacy (Healthcare)

• Valleau Apparel (Consumer)

*References available by request

• Lead design direction and strategies in creating digital, social, print and corporate marketing event campaigns.

• Project manage team of external agency designers to adhere to Tenable's brand guidelines when producing collateral.

• Contribute to the development of company brand guidelines for internal and external media usage

• Develop wireframes for various landing pages that drove 20% more traffic MoM

• Develop GUI elements including iconography for Tenable Community, Research and Company Intranet (built on LumApps)

• Project Management using Asana, Slack, JIRA

• Event Photography

Design:

• Precise asset creation of graphics intended for multiple resolutions and screen sizes for web, and spec-ready files for print.

• Translate designs into layout specifications

• Synthesizing feedback from multiple sources and iterating rapidly from draft to final deliverables

• Fulfilling several project requests simultaneously while meeting tight deadlines.

PM:

• Using Clarizen / Asana

• Create a detailed work plan which identifies and sequences the activities needed to successfully complete the project

• Determine the resources (time, money, equipment, etc) required to complete the project

• Develop a schedule for project completion that effectively allocates the resources to the activities