•Designed solutions for Fretebras, improving truck capacity, safety, and efficiency.
•Led new feature design, driving a 158% increase in completed trips.
•Made data-driven design decisions, aligning with research and business goals.
•Collaborated with product managers to meet organizational objectives.
•Mapped user journeys and aligned design strategies with user needs.
•Created interactive prototypes and conducted usability testing.
•Tracked web and mobile performance efficiency.
•Contributed to design systems and streamlined development with cross-functional teams.
•Facilitated dynamic discussions and co-creation.
•Ensured seamless design plan execution as quality assurance focal point.