# Fernanda Cadena de Souza > Product Designer | UX Designer | UI Designer Location: Dublin, County Dublin, Ireland Profile: https://flows.cv/fernandacadenadesouza I'm a senior product designer passionate about crafting seamless user experiences and delivering exceptional products that drive business success. My background includes a degree in systems analysis and development and nearly seven years of experience in the technology sector, working across diverse industries such as telecommunications, logistics, pharmaceuticals, finance, and real estate. Since transitioning to design, I have collaborated closely with research teams, conducting user interviews, surveys, and usability tests. This hands-on experience has allowed me to create intuitive information architecture, wireframes, and high-fidelity prototypes for testing, all while contributing to design systems to maintain consistency and efficiency across products. Furthermore, I've been responsible for preparing design assets for developer handoff and leveraging post-launch metrics and user feedback to drive continuous improvement. Working alongside cross-functional teams and stakeholders, I lead dynamics and iteratively refine designs based on feedback and data analysis. Let's get connected! ## Work Experience ### Product Designer @ ORRECO Jan 2024 – Present ### Senior Product Designer @ Frete.com Jan 2022 – Jan 2023 • Designed solutions for Fretebras, improving truck capacity, safety, and efficiency. • Led new feature design, driving a 158% increase in completed trips. • Made data-driven design decisions, aligning with research and business goals. • Collaborated with product managers to meet organizational objectives. • Mapped user journeys and aligned design strategies with user needs. • Created interactive prototypes and conducted usability testing. • Tracked web and mobile performance efficiency. • Contributed to design systems and streamlined development with cross-functional teams. • Facilitated dynamic discussions and co-creation. • Ensured seamless design plan execution as quality assurance focal point. ### User Interface Designer @ Escale Jan 2021 – Jan 2022 | São Paulo, São Paulo, Brazil • Designed user-centric solutions for comparing essential services on Brazilian market websites. • Managed the entire design process, bridging research and implementation. • Transformed research insights into a new website information architecture. • Collaborated with a cross-functional team to enhance the user interface and improve SEO metrics. • Developed wireframes and prototypes, while contributing to the company's design system. • Partnered with researchers, content designers, product managers, SEO experts, and engineers to bring concepts to life. ### Growth Web Developer @ Escale Jan 2020 – Jan 2021 • Collaborated with SEO experts, content designers, and data analysts to implement data-driven lead acquisition and retention strategies in the telecommunications market. • Led the development of user-friendly website features to enhance engagement. • Managed and maintained the WordPress-based Content Management System. • Conducted A/B testing, performance monitoring, and technical SEO enhancements to boost organic search traffic, conversion rates, and overall website performance. ### Frontend Web Developer @ Kindred Group Jan 2019 – Jan 2020 | Redcliffe, Queensland, Australia • Optimized user experience for property sales and rentals on an Australian real estate platform. • Managed a platform offering augmented reality virtual tours for property catalog. • Utilized Git for version control and collaborative coding. • Conducted thorough website testing, issue identification, and resolution. • Debugged code to ensure proper functionality and error resolution. ### Mobile Developer @ Accenture Jan 2017 – Jan 2019 | São Paulo, São Paulo, Brazil • Developed a cross-platform application for Santander Bank to serve real estate and vehicle financing needs for individuals and businesses. • Implemented automated testing, continuous integration, and agile practices for agile solutions. • Maintained the app, addressing bugs, compatibility issues, and security concerns. • Conducted comprehensive testing, including unit, integration, and user testing. ### Mobile Developer @ Viceri Jan 2017 – Jan 2017 | Jundiaí, São Paulo, Brazil • Optimized business expense management tool, improving efficiency and reducing bureaucracy for +15400 users. • Implemented new features using agile methodologies. • Managed database infrastructure for data accuracy and system reliability. • Designed and maintained APIs for efficient data exchange and system integration. • Provided user support to enhance the customer experience, addressing inquiries and issues. ### Software Developer @ CIJUN Jan 2016 – Jan 2017 | Jundiaí, São Paulo, Brazil • Delivered digital solutions for Jundiaí City Hall, including a centralized multiplatform application with 120+ services to streamline access for Jundiaí region residents. • Partnered with a cross-functional team, including a product manager, scrum master, and software engineers, to foster collaboration. ## Education ### Bachelor's degree in Information Technology Faculdade de Tecnologia de Jundiaí ### Computer Technician in Information Technology ETEC - Escola Técnica Estadual de São Paulo ## Contact & Social - LinkedIn: https://linkedin.com/in/fernandacadenasouza --- Source: https://flows.cv/fernandacadenadesouza JSON Resume: https://flows.cv/fernandacadenadesouza/resume.json Last updated: 2026-03-31