# ✎ Fernando Joffre > Multidisciplinary Design Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/fernandojoffre I’m a hands-on Design Leader who loves building teams and creating user experiences that truly connect humans. I excel at driving innovation, delivering results, and aligning design with business goals to create impactful, user-centered solutions. ## Work Experience ### Senior Design Manager, Platforms Product Design @ Yahoo Jan 2025 – Present ### UX Design Director, Art Director @ Kamva.com Jan 2016 – Present I help small to mid-sized businesses and startups with branding and user experience. Using my design skills, I create tailored visual identities and experiences. I work closely with clients to understand their goals and deliver impactful design solutions. ### Creative Director, Intelligent Experiences @ Huge Jan 2024 – Jan 2025 Leveraging AI-driven workflows to generate insights and shape a transformative future vision for a global retailer’s digital customer experience. ### Director UX Design @ Nike Jan 2022 – Jan 2024 Led UX strategy across enterprise product lines, boosting user engagement with innovative designs, guiding teams to build scalable systems, and using research and analytics to align products with business goals. ### Director User Experience Design @ Walmart Jan 2021 – Jan 2021 Leading a multidisciplinary design team, I drove the design strategy and design for Point-of-Sale products across Walmart's extensive network of 10,500+ stores, seamlessly integrating checkout experiences from physical to digital and customer to associate. ### Sr. Staff UX Designer, Design Systems @ ServiceNow Jan 2019 – Jan 2021 Working with a talented design systems team, we built a unified experience across the ServiceNow ecosystem by crafting a cohesive design system, collaborating closely with engineering and product leaders to set goals, and making sure we delivered meaningful results on time. ### Design Director @ Pacific Gas and Electric Company Jan 2016 – Jan 2019 | San Francisco Bay Area I led and mentored a diverse design team, fostering collaboration and skill development while helping build a strong design organization. I created a cohesive visual design language for our product suite and ensured clear design direction and strategy for Digital Catalyst Organization products. I also implemented user research processes and championed user-centered design methodologies, driving increased product adoption and delivering impactful results. ### Senior Product Designer @ Karius, Inc. Jan 2016 – Jan 2016 | Menlo Park, CA I managed a team of three designers, overseeing our user research efforts from the initial discovery phase through to the pre-launch stages. I fostered a close partnership with the product and engineering teams, developing a streamlined, integrated process that enabled the execution of high-quality designs. Additionally, I defined essential patterns and established UI design style guides to ensure quality and consistency across all our digital products. ### Lead UX Designer @ GE Healthcare Jan 2013 – Jan 2016 | San Ramon, CA I led and mentored a team of seven internal designers, guiding them through the process of delivering comprehensive product designs that prioritized user needs and aligned with business objectives. I also provided art direction for all initiatives related to GE Healthcare's Hdx visual design language, ensuring consistency and cohesion across our projects. Additionally, I conducted extensive research and analyzed user behavior to gather deep insights into user goals and preferences, which informed and drove our business and design strategies. ### Senior Designer @ AKQA Jan 2013 – Jan 2013 | San Francisco Bay Area I crafted the UI architecture, interface, and interaction flows for new web and mobile applications, ensuring a seamless and intuitive user experience. Collaborating extensively with designers, engineers, marketers, and user experience researchers, I was involved in every stage of project development to align and integrate functional and aesthetic elements. I also created detailed personas, journey maps, wireframes, storyboards, mockups, and prototypes to clearly convey design concepts and interaction strategies. ### Art Director @ BeautyArmy Jan 2012 – Jan 2013 ### Senior Interactive Designer @ Sephora Jan 2011 – Jan 2012 ### Senior Web Designer/Visual Designer/ @ FIRST 5 Santa Clara County Jan 2006 – Jan 2011 ### Freelance Designer @ Milagro Jan 2007 – Jan 2007 Created a Flash driven websites for the Latino market ### graphic designer @ El Avisador Magazine Jan 2006 – Jan 2007 Created Ads to appeal to the general Latino market for a local weekly magazine Created efficient page layouts taking into account restrictive printing requirements Communicated with clients regarding changes to Ad content ## Education ### B.S. in Economics Santa Clara University ### mfa in digital media San José State University ### B.A. in computer arts Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/fernandojoffre - Portfolio: http://fernandojoffre.com/ --- Source: https://flows.cv/fernandojoffre JSON Resume: https://flows.cv/fernandojoffre/resume.json Last updated: 2026-04-13