# Fernando Villasenor

> Lead Software Engineer, Web at Upwards

Location: Los Angeles Metropolitan Area, United States
Profile: https://flows.cv/fernandovillasenor

Self-directed and motivated Senior Front End Software Engineer, with a deep understanding of React/Javascript (along w/many other frontend technologies) and 10+ years of professional experience and a keen eye towards design details.

## Work Experience
### Lead Software Engineer, Web @ Upwards
Jan 2025 – Present | Los Angeles, California, United States

### Senior Software Engineer, Web @ Upwards
Jan 2023 – Jan 2024 | Los Angeles, California, United States

### Senior Software Engineer, Front End @ Sponsorship Exchange
Jan 2023 – Jan 2023 | Los Angeles, California, United States
Built the entire ui platform from scratch using Next.js/React - making every required technical and architectural decision (including library/framework choices, deployment, testing, and best practices - linting, formatting, folder structure) along the way

Built an entire collection of reusable UI React components from scratch w/Tailwind CSS 

Built multiple programs for our multi-tenant sponsorship matching application- including dashboards, profile pages, sponsorship offer/proposals, ‘sponsorship builder’ dynamic form, file uploading and markdown editing.

Built admin dashboard w/staff functionality, using Next.js middleware for server-side route protection.

Setup custom authentication using Auth0 via NextJS api routing- implementing jwt access/refresh token via browser cookies and Axios interceptors.

Worked on the backend as needed, developing a file upload tool to AWS S3, using Nest.js backend framework

Worked closely w/VP of Engineering on any company-wide decision making - including the interviewing and hiring of new engineers 

Setup Hubspot for static pages.

Stack: Next.JS/React w/Typescript, Tailwind, React-Query, Zustand, React Testing Library, Zod, Vercel - Nest.js backend

### Senior Software Engineer, Front End @ Vestiaire Collective
Jan 2022 – Jan 2023 | Los Angeles, California, United States
Tradesy was purchased by Vestiaire Collective and staff was retained to transition users to new platform

### Senior Software Engineer, Front End @ Tradesy
Jan 2022 – Jan 2022 | Los Angeles, California, United States
Worked on a multitude of teams, building out new features, while modernizing legacy pages to React
Rewrote the entire frontend UI for our item recommendations tool

Assisted Principal Engineer in large scale architectural change to render client-side React pages to SSR (served from PHP backend)

Successfully helped migrate users from the Tradesy to Vestiaire Collective platform

Stack: React, Mobx, CSS Modules/SASS, Cypress - PHP backend

### Software Engineer, Front End @ Tradesy
Jan 2021 – Jan 2022 | Los Angeles, California, United States

### Senior Frontend Engineer @ MyLife.com
Jan 2020 – Jan 2021 | Los Angeles, California, United States
Responsible for the frontend development of the RealMe platform (a B2B product for consumer online safety)

Built custom widgets for partners to integrate w/our API, along w/custom landing pages

Rebuilt profile search flow w/React and added testing

Stack: React. SCSS, React Testing Library, Jest, Webpack - Java backend

### Software Engineer @ Tix, Inc.
Jan 2017 – Jan 2020 | Long Beach, CA
Responsible for all frontend development - focusing on updating over 30+ legacy programs and data reports from ASP.net to React w/Redux

Developed new UI programs such as email notification management, e-ticket management, as well as new data reporting w/search criteria and data-grid functionality (exporting/emailing data & pdf generation)

Built charts, timelines and sales comparison tools using Chart.js

Built API endpoints using C#/.Net w/Sql (MS SQL server) to integrate w/updated UI programs as needed

Created mobile friendly E-tickets with customizable images

Stack: React, Redux, CSSModules, Semantic UI, Webpack, Chart.js, C#, SQL -  .NET backend

### Frontend Developer @ Panjo
Jan 2015 – Jan 2017 | Santa Monica, CA
Responsible for the entire frontend development of the marketplace- implementing all core features, redesigns and updates

Introduced React/Redux (along w/testing) within user listing-management pages to begin transition from jQuery

Created all responsive html emails for use w/user notifications & marketing

Integrated checkout form w/Braintree Javascript SDK

Stack: jQuery, React, Redux, Webpack, Yarn, ESLint, Mocha, Enzyme, Chai - .NET backend

### Frontend Developer @ TruBrain
Jan 2014 – Jan 2014 | Santa Monica, CA
Led all frontend page redesigns- encompassing more than 90% of the website

Instituted the use of Angular to rebuild the subscription signup/checkout processes

Converted the entire site to be fully responsive and mobile friendly

Stack: Jquery, Angular, LESS, Bootstrap. Django/Python backend


## Education
### Bachelor of Arts - BA
UCLA

### Master of Arts - MA
California State University, Long Beach


## Contact & Social
- LinkedIn: https://linkedin.com/in/fernandovillasenor
- Website: http://www.fernvillasenor.com
- GitHub: https://github.com/fernvilla

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Source: https://flows.cv/fernandovillasenor
JSON Resume: https://flows.cv/fernandovillasenor/resume.json
Last updated: 2026-03-29