Conducted end-to-end mixed-methods foundational research on the needs, goals, and challenges of our mid-market and tier 1 merchant segment, partners, and end customers (consumers). The insights have been applied in product development, influenced annual & KPIs, and used for decision-making in commercial, operational, and product teams alike.
In my collaborative research process, I showed the value of research in helping us more quickly develop the most valuable solutions and messaging for merchants, and as a result, was allowed to lead and build valuable digital products and pages. The same applied for our consumer-facing products and services.