• Led AI UX initiatives since 2025, delivering holistic redesigns that drove >20% revenue lift.

• Delivered award-winning UX for Intel, VMware, and Stanford.

• Taught UX/UI design at Parsons and Berkeley.

• Served as principal advisor on prototyping, research, roadmaps, and executive presentations.

• Drove Microsoft.com experimentation lab testing innovative AI features.

• Created cohesive AI look and feel and UX principles site-wide.

• Scaled the Product org from 10 to 90 people in 2 years in partnership with Product Leadership.

• Built and led a 6-person UX team, establishing design capabilities from the ground up.

• Designed Uber's candidate and employee experience, establishing hiring principles, competencies, and a culture of feedback and performance.

• Developed corporate branding strategy and user-centered service blueprint to align brand, product, and employee experience.

• Designed the Saving and Sharing experiences, including button design and interactions across Facebook platforms and devices, shaping how billions of people engage with content.

• Built discovery and engagement touchpoints through Collections, integrating them with Marketplace and other surfaces.

• Increased engagement by creating the Travel platform and running experiments and user testing to advance mobile content discovery.

• Led design for consumer and enterprise tools under NDA, architecting systems to manage key consumer-facing data across devices.

• Advanced internal design systems while aligning with and evolving Apple’s Human Interface Guidelines.

• Drove product excellence through strategy, customer focus, and user advocacy across the organization.