# Fiona Yang

> Product Design Lead · Microsoft | AI Design | Ex-Uber, Apple, Meta

Location: San Francisco, California, United States
Profile: https://flows.cv/fionayang

Design leader with 15+ years of experience shaping products used by over 4 billion people at Uber, Meta, Apple, and Disney.

At Uber, I led the People Design team for 5 years, building AI tools, hiring systems, and internal platforms from the ground up. Earlier, I worked on Apple’s localized keyboards and designed the save and share experience at Facebook and Instagram.

With a background in finance and analytics, I bring a data-first approach to design. Today, I focus on AI and emerging technologies, creating experiences that strengthen human connection and shape the future.

## Work Experience
### Principal Design Consultant @ Fiona UX
Jan 2013 – Present | San Francisco Bay Area
- Led AI UX initiatives since 2025, delivering holistic redesigns that drove >20% revenue lift.
- Delivered award-winning UX for Intel, VMware, and Stanford.
- Taught UX/UI design at Parsons and Berkeley.
- Served as principal advisor on prototyping, research, roadmaps, and executive presentations.

### UX Lead, Discovery (AI) @ Microsoft
Jan 2025 – Jan 2026
- Drove Microsoft.com experimentation lab testing innovative AI features.
- Created cohesive AI look and feel and UX principles site-wide.

### Product Design Lead (People Org) @ Uber
Jan 2019 – Jan 2025 | San Francisco, California
- Scaled the Product org from 10 to 90 people in 2 years in partnership with Product Leadership.
- Built and led a 6-person UX team, establishing design capabilities from the ground up.
- Designed Uber's candidate and employee experience, establishing hiring principles, competencies, and a culture of feedback and performance.
- Developed corporate branding strategy and user-centered service blueprint to align brand, product, and employee experience.

### Senior Product Designer @ Facebook
Jan 2019 – Jan 2019 | Menlo Park, California
- Designed the Saving and Sharing experiences, including button design and interactions across Facebook platforms and devices, shaping how billions of people engage with content.
- Built discovery and engagement touchpoints through Collections, integrating them with Marketplace and other surfaces.
- Increased engagement by creating the Travel platform and running experiments and user testing to advance mobile content discovery.

### Senior Product Designer @ Apple
Jan 2018 – Jan 2019 | Cupertino, CA
- Led design for consumer and enterprise tools under NDA, architecting systems to manage key consumer-facing data across devices.
- Advanced internal design systems while aligning with and evolving Apple’s Human Interface Guidelines.
- Drove product excellence through strategy, customer focus, and user advocacy across the organization.

### Senior UX Designer @ Williams-Sonoma, Inc.
Jan 2016 – Jan 2017 | San Francisco Bay Area
- Led product visualization and shopping journey design across 8 WSI brands, driving consistency and innovation at scale.
- Key designer on cross-brand product page redesigns and experiential tools including 360° visualization, AR/VR shopping, and omnichannel features.
- Advanced e-commerce strategy through design systems, user research, and cross-functional collaboration with engineering, product, and brand teams.

### Analyst @ The Walt Disney Company
Jan 2010 – Jan 2014
- Spearheaded the 2010 Marketing Effectiveness project, delivering major cost efficiencies across the global marketing organization.
- Applied data analytics and user research to design business improvements and provide strategic insights to senior leadership.
- Partnered with executives worldwide on planning, forecasting, and budget management, using cost modeling and UI-driven analytics to inform decisions.

### Ads @ NBCUniversal Media, LLC
Jan 2010 – Jan 2010

### Designer @ MGM
Jan 2009 – Jan 2009


## Education
### Bachelor of Arts
UCLA

### International Studies
University of Cambridge


## Contact & Social
- LinkedIn: https://linkedin.com/in/fiyang
- Portfolio: http://fionayang.com

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Source: https://flows.cv/fionayang
JSON Resume: https://flows.cv/fionayang/resume.json
Last updated: 2026-04-13