• Design motion-led onboarding videos that communicate company culture, values, and behavioral expectations to new hires.

• Lead projects from concept to final delivery, including narrative framing, storyboarding, scripting, animation, video editing, and motion graphics production.

• Transform raw internal material into structured, engaging visual stories that feel clear, human, and brand-aligned.

• Build lightweight production workflows that enable speed, consistency, and high-quality execution in a fast-paced environment.

• Manage multiple concurrent projects independently, delivering polished work on tight timelines.

• Redesigned Avantree’s global e-commerce experience across all key pages (homepage, product, checkout, and support), improving product discovery and raising conversions by 23%.

• Designed an Interactive User Guide system, improving first-time setup success by 82% and reducing product returns by 26%.

• Introduced QR-driven packaging flows, achieving 60% adoption of digital-first onboarding content.

• Built and maintained Figma libraries and visual QA processes, reducing design errors by 30% and ensuring consistency across platforms.

• Delivered launch graphics, motion assets, and marketing visuals that supported 20+ global product launches.

• Designed Apple iPhone, MacBook, and iPad launch visuals across web, retail, and digital signage.

• Produced the Apple Tips & Tricks video series, with the Apple Watch video reaching 46K views and 38% retention.

• Created motion-driven retail signage and OOH campaigns, increasing in-store traffic by 34%.

• Delivered Mac education campaign landing pages that improved CTR by ~20% and drove a 62% increase in student sales.

• Co-led a community reforestation campaign, recognized and shared by Apple Europe.

• Built brand systems, websites, and campaign visuals for 20+ SMB clients.

• Directed photo and video shoots for websites, digital ads, and social content.

• Designed presentations, brochures, and digital assets that supported client growth.

• Led creative direction for a fashion e-commerce platform.

• Designed a mobile-first UI that improved sales conversions by 10%.

• Directed studio shoots and campaign visuals for seasonal launches.