Built Vizcom's global education program from zero to 32,000+ users across 800+ institutions worldwide. Developed a three-tier certification framework that achieved 62% activation and 45% completion rates, beating industry benchmarks. Created the full content ecosystem: onboarding playbooks, video tutorials, hands-on labs, and technical documentation.
Partnered cross-functionally with product, engineering, and customer success to keep training aligned with releases, ensuring content shipped before features did. Delivered across whatever platform customers needed (Canvas, Google Classroom, Notion, Discord, Loom) and provided ongoing support through office hours and Slack that reduced repetitive requests by 35%.
Facilitated a strategic customer community with design professionals and educators, developing case studies that documented real outcomes: faster design workflows, better iteration quality, and measurable learning gains.
Led customer webinars and feature training sessions, converting attendees into certification pathways.