# Floor van de Velde

> Education Program Manager | Customer Enablement Project Management & Strategy | Driving AI Adoption through Education

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/floor

I build customer and partner enablement programs that drive product adoption for B2B SaaS and AI tools.My background spans UX design and education. That combination helps me build programs that connect with how users think and how people learn.

At Vizcom, I built the customer education program from zero to 32,000+ users across 800+ institutions. The results: 62% activation, 38% certification completion (above industry benchmarks), webinars that converted 10-25% of attendees into paid pathways, and partnerships with major institutions that drove large-scale product adoption. I also built partner enablement programs that helped companies scale through their networks.

I work cross-functionally with product and engineering teams, aligning training with releases and using engagement data to optimize programs before launches. My design background means I understand technical implementation (Figma, Webflow, API documentation, front-end frameworks), which helps when translating complex products for non-technical users. 

I use AI extensively in my work and occasionally teach emerging technologies at UC Berkeley's Master of Design program, staying current on what makes technology adoption work in practice.

Autodidact with a well-worn library card.

For more about my other interests and work, visit www.floorvandevelde.com

## Work Experience
### Head of Education Programs & Enablement @ Vizcom
Jan 2024 – Jan 2026 | San Francisco Bay Area
Built Vizcom's global education program from zero to 32,000+ users across 800+ institutions worldwide. Developed a three-tier certification framework that achieved 62% activation and 45% completion rates, beating industry benchmarks. Created the full content ecosystem: onboarding playbooks, video tutorials, hands-on labs, and technical documentation.

Partnered cross-functionally with product, engineering, and customer success to keep training aligned with releases, ensuring content shipped before features did. Delivered across whatever platform customers needed (Canvas, Google Classroom, Notion, Discord, Loom) and provided ongoing support through office hours and Slack that reduced repetitive requests by 35%.

Facilitated a strategic customer community with design professionals and educators, developing case studies that documented real outcomes: faster design workflows, better iteration quality, and measurable learning gains.

Led customer webinars and feature training sessions, converting attendees into certification pathways.

### Adjunct Faculty/Lecturer @ University of California, Berkeley
Jan 2021 – Jan 2026 | Berkeley, CA
Teach design innovation at the UC Berkeley Master of Design Program covering emerging technologies, AI tool adoption, prototyping, and implementation strategies. 

Lead industry speaker series with product and design leaders.

### Senior Design Manager @ Google
Jan 2024 – Jan 2025 | Mountain View, CA
Designed collaboration infrastructure and innovation spaces across Google campuses. Built environments that supported product teams through prototyping, design sprints, and cross-functional workshops. 

The work translated strategic goals into physical programs that enabled teams to iterate faster and collaborate more effectively.

Charcoalblue Experience / Google

### Instructor @ Tufts University
Jan 2014 – Jan 2020 | Boston, MA
Designed and delivered curriculum integrating emerging technologies and digital fabrication into studio practice. Taught students to work confidently with advanced tools and software, developing learning materials and hands-on projects that made technical processes accessible to artists without engineering backgrounds.

Co-founded the Digital Fabrication Lab, securing funding and building comprehensive training programs that supported technical learning initiatives across the university. 

Led interdisciplinary collaboration between Fine Arts and Engineering faculty to develop curriculum that connected creative practice with technical capabilities.

### UX/UI Designer @ The MIT Press
Jan 2012 – Jan 2014 | Cambridge, MA
Redesigned MIT Press website from the ground up, leading information architecture and interface design for the complete digital platform. The design launched in 2014 and remains in use today, serving as the primary digital presence for one of the largest university presses in the United States.

https://mitpress.mit.edu/

### Senior UX Designer @ Chapter Three
Jan 2007 – Jan 2010 | San Francisco, CA
UX and UI design for B2C, non-profit, and education clients, creating user interfaces and designing product experiences on web platforms. 

Translated user needs into design solutions and collaborated with engineering teams to ensure designs could be implemented effectively. 

Developed fluency in front-end technologies and design systems while building skills in cross-disciplinary communication.


## Education
### Master of Science (MS) in School of Architecture + Planning (ACT)
Massachusetts Institute of Technology

### Bachelor of Fine Arts - BFA in Sculpture
Massachusetts College of Art and Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/floor
- Portfolio: https://www.floorvandevelde.com

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Source: https://flows.cv/floor
JSON Resume: https://flows.cv/floor/resume.json
Last updated: 2026-04-13