Contract at Apple through Teksystems

B2B/B2B2C AI-native SaaS fintech (mortgage software)

As the first PM, I led end-to-end product development across multiple core offerings—from generative AI experiences to platform infrastructure and monetization systems. I helped define the company’s product DNA, introduced foundational processes, and scaled the product ecosystem—driving 15x user growth and 30x paid adoption during a high-growth phase.

Worked at the intersection of user insights, content strategy, and CRM platform operations.

Led internal UX research to identify workflow inefficiencies and inform future tooling direction.

Supported high-scale engagement campaigns reaching tens of millions of users.

Ran experimentation initiatives that boosted content performance and user engagement.

Collaborated with product, ops, and engineering to optimize delivery systems.

Developed a strong foundation in internal platforms and user experimentation—driving large-scale user engagement in a high-impact tech environment.

#1 top-performing ambassador out of over 70 ambassadors

Customer Insights Team

Led global user research (1.8k+ participants) that surfaced key product gaps and user needs across a major SaaS platform. Synthesized findings into actionable insights that supported product positioning and customer strategy.

Built early experience in user-centric thinking, cross-functional alignment, and data-informed decision-making.