# Florencia Hasson > Product Designer | UX/UI, Rapid Prototyping with AI, Wire Framing, Interaction Design, Usability Testing + Research, User Centered Design, Collaboration Location: United States, United States Profile: https://flows.cv/florenciahasson ✨ I'm a multicultural Product Designer with 4+ years of experience shaping thoughtful, intuitive experiences across AI, edtech, e-commerce, and media. I specialize in systems thinking, design systems, and rapid AI prototyping, crafting B2B and B2C products that make complexity feel intuitive. At Study.com, I led a full redesign of the company’s design system, boosting efficiency across teams, and reimagined our lesson page, directly driving a 115% YoY spike in B2B sales. As part of my Master’s in Interaction Design at CCA, I focused on becoming a design leader, deepening my skills in emerging technologies, and exploring how AI can expand the design process and the designer’s role. Currently, through a work-study partnership with CNN, I’m building an AI-powered tool that integrates with their CMS and writing platforms, streamlining editorial workflows and reducing friction in the publishing process for journalists. Most recently, I created Madame Prisma, an IoT, AI-powered fortune teller that blends narrative design, prompt engineering, and playful physical interaction. It’s a love letter to curiosity, and to designing with emotional nuance in human–AI experiences. I lead with questions, design with empathy, and collaborate with care. Let’s build something meaningful. Drop me a line at: 📩 florencia.hasson@gmail.com ## Work Experience ### Experience Designer Senior Associate | Payments @ JPMorganChase Jan 2025 – Present | Palo Alto, California, United States ### Product Designer @ CNN Jan 2025 – Jan 2025 | San Francisco Bay Area - MDes capstone project collaborating with editorial and technical stakeholders to design an AI-powered internal newsroom tool to streamline editorial workflows, and reduce manual tasks by improving productivity 10–15% ### Masters in Human Computer Interaction Design Student @ California College of the Arts Jan 2024 – Jan 2025 | San Francisco Bay Area ### User Experience Designer | Product & Design Systems @ Study.com Jan 2022 – Jan 2024 | Mountain View, California, United States - Owned the development and implementation of the new Eureka Design System and Icon Library from conception, which led to a significant increase in productivity throughout cross functional teams - Designer and Engineering efficiency exponentially increased Governed maintenance, growth and guideline enforcement of styles, patterns, and components in Eureka - Designed a new product feature that incorporated AI functionality (the Interactive Video Feature) - Redesigned the teacher tools feature, which boosted LTV and engagement with classroom creation and bookmarking for teachers on Study.com - Classroom creation is up 30%, while bookmarking usage is 48% higher than before Redesigned Study.com’s signature lesson page which generated most significant spike in B2B sales of all time by 115% YoY and $51k over stretch target and sales goal - Worked on expanding features to integrate AI across our teacher product - Winner of Best Brand project 2023 company-wide Hackathon ### UX Designer, Mobile App Design @ Pop Jan 2022 – Jan 2022 | San Francisco Bay Area Formerly known as Popcorn Van -Improved product find-ability from a 5 min average to 1 min by implementing changes from insights found via a heuristic analysis, card sorting, and UX writing - Restructured information architecture to reduce categories from 42 to 15 and then validated new design and IA with 8 usability tests - Applied qualitative and quantitative data to inform the order of the 15 new rotating categories appearing in the feed - Sole User Researcher that created user survey’s and conducted 13 user tests ### UX Researcher & Designer @ Amori Jan 2021 – Jan 2022 - Led user research through interviews, testing, and surveys to guide product decisions - Designed UX for new features and proposed improvements based on user insights - Collaborated weekly with design team on growth strategy and product direction - Contributed ideas to roadmap for scalable features to support future app expansion ### Principal Designer & Founder | UX/UI Web Design, Branding and Design Systems Implementation @ Flore Designs Jan 2020 – Jan 2022 | San Francisco Bay Area Independent owner of Flore Designs - Founded Floré Designs and directed branding projects for 12+ clients; conceptualized and executed website designs and design systems that drove a 30% increase in customer acquisition and enhanced brand visibility - Logo development and graphic design for print and digital media Clients includes: Red Window, Niku, Omakase Barrio, Causwells To view projects or for more information visit www.florenciahasson.com ### UX/UI Designer | E-commerce, Saas, B2B & B2C Product @ Customily Jan 2019 – Jan 2020 - Designed onboarding experience to improve product learnability and client retention - Led UI redesign with focus on clarity, consistency, and accessibility - Contributed UX writing, heuristic evaluations, and wireframes based on user research ### UX/UI Design Student | Full Time User Experience Design Student @ Ironhack Jan 2019 – Jan 2019 | Barcelona, Catalonia, Spain During this time I won a client’s responsive website redesign Hackathon by restructuring XXXLutz's website’s information architecture and adding a feature for their online store. I worked with a team of four Developers and one other UX/UI Designer. ### Marketing and Outreach Associate @ Jewish Community High School of the Bay (JCHS) Jan 2017 – Jan 2019 | San Francisco, California - Designed promotional materials using Illustrator, Indesign, and Photoshop - Managed the digital experience of our website - Led tours and conducted interviews - Copywriting and editing - In charge of all mass communications - Produced original video content - Social media management and content creation - Event planning - Worked closely with the admissions team to acquire more students and family interest - Edited and sent out a weekly newsletter ### Head Volleyball Coach @ Jewish Community High School of the Bay (JCHS) Jan 2017 – Jan 2019 | San Francisco, California - Started the Boys Varsity Volleyball team at JCHS - Coached Girls Volleyball in the Fall and Boys in the Spring ### Manager @ Il Casaro Pizzeria and Mozzarella Bar Jan 2016 – Jan 2017 | San Francisco, California - Conducted interviews and trainings for new employees - Created weekly schedules for all staff members - Acted as a liaison and mediator for all internal and external affairs - Exercised patience and professionalism in handling all customer concerns - Developed a system to track inventory and orders - In charge of enhancing customers experience as well as catering to employees needs ### Bilingual Journalism & Media Intern @ The Press Democrat Jan 2016 – Jan 2016 | Santa Rosa, California - Wrote and translated articles under deadline for La Prensa Sonoma (the Spanish branch of the Press Democrat) - Updated a bilingual calendar of community events - Conducted interviews for a podcast series called Sonoma Dreamers ## Education ### Master's degree in Interaction Design California College of the Arts ### UX/UI Design Ironhack ### Visual Media Design City College of San Francisco ### Bachelor of Arts (BA) in Communication and Media Studies & Spanish Language Sonoma State University ### Spanish Language and Literature Universidad Complutense de Madrid ## Contact & Social - LinkedIn: https://linkedin.com/in/florenciahasson - Portfolio: https://www.florenciayhasson.com%20🎨 --- Source: https://flows.cv/florenciahasson JSON Resume: https://flows.cv/florenciahasson/resume.json Last updated: 2026-04-13