Managed a team of five working on AirBnb's design system in tooling, core patterns, optimization, documentation and system evolution.

Supported product teams in evolving UX in both design and engineering areas such as in-app guidance and API portal front-end and back-end team support .

Closely collaborated with content, accessibility, engineering, user researchers and data analysts to audit, fix and evolve the design system in alliance with product management and engineering.

Partnered with both product and engineering managers to optimize processes, familiarize designer's with new components and patterns with the goal of raising adoption of the design system.

Supported the efforts to automate design and QA processes via innovative tooling tooling solutions powered by artificial intelligence.

Lead the efforts to automate non-native in-app notifications, inventing a designer's dashboard structured around urgency - preventing conflicting overlaid messages.

Developed new design strategies by incorporating cutting-edge technology into our UX design systems for improved UX and productivity.

Improved internal library of tools for annotation, specification creation, handoff using cutting edge technology such as A.I. and computer vision. Utilized Large Language Models to enhance user interaction and experience in the development of design systems.

Guided team using advanced Design Methods, resulting in significant improvements in productivity, creating usable and understandable semantic tokens and variables, maintaining a scalable system architecture based on upcoming product features, and facilitating PM, ENG, and Design collaboration.

Mentored junior and mid-level designer's, taking care of on-boarding, career development aspects, and Influence decision makers in the hiring process, roadmap, and strategy.

Leveraged Ability To Understand user needs and business goals to develop effective UX design systems, resulting in improved UX and increased conversion rates

Managed design teams and product ecosystem spearheading the development of a new design system release.

Organized component taxonomies, fixing and expanding variants, and ultimately porting libraries from different design tools into Figma, consolidating several style guides, and syncing with product design teams.

Established and maintained a library of reusable UI components, ensuring consistency across multiple platforms, products, and brands (Banana Republic, Gap, Old Navy, Athleta, Hill City) .

Maintained documentation platforms (internal website, confluence pages, Git) and created a component scorecard system with Javascript examples library.

Worked closely with developers to implement responsive and adaptive components, reconciling brand guidelines with accessibility standards and choreographies.

Managed Figma account from internal approval to inception, to the first year of work structuring teams and project standards, user access, and analyzing adoption statistics.

Owned design system office hours on various channels. Evangelized all brand teams into the adoption of the system - often recruiting internal designer's for system work.

Ensured all UX design projects met strict Legal Requirements, promoting compliance with accessibility standards for Canada and U.S. - reducing company liabilities.

Launched completely new e-commerce experience for the accessories area of the shop.

Designed new e-commerce navigation structure, landing pages, interactions within the page across devices.

Supported design research and analytics, consumer insights and strategy, to better ensure success of internal initiatives with stakeholders and senior leadership.

Leveraged dev team to streamline design process through design specs and UX prototypes for both user testing and final implementation through HTML, CSS, and JS deliverables.

Defined design methods and workflows to measure page performance based on user data and improved experience.

Revolutionize the audio in-car experience.

Created new product prototypes for multiple devices envisioning a wider ecosystem in future households.

Sped up workflow within the design team for more efficient user testing and prototyping processes.

Brought holistic design philosophy from ideation to manufacture by applying a specific mix of digital and physical design practices.

Mentored junior design team members and actively instituted efficient project managing systems for designers and engineers.

Refined UX, user flows, architecture, for NLR based interfaces for TV consumption (Nuance, Microsoft) .

Area of development: consumer electronics, Set Top Boxes, Remote Controls, Audio and video accessories.

Work is under NDA but available upon request.