Drove revenue growth by developing a UX/UI solution for 'Shoppable Videos,' enabling clients to sell products over video content effectively.

Boosted customer retention by designing a user-friendly onboarding experience that improved trial adoption and conversions.

Ensured operational continuity and efficiency by managing three products post-restructuring, streamlining workflows, and taking on the full design workload as the sole designer.

Improved scalability and team efficiency by creating and maintaining a design system that standardized workflows and enhanced user experience consistency.

Boosted user adoption by designing a white-label mobile trading app for Hatch funds and institutional traders, featuring a streamlined onboarding experience.

Increased platform engagement and usability by simplifying trading processes and implementing user-centric design innovations.

Enhanced development efficiency and consistency by providing detailed design specifications, ReactJS libraries, and guidelines, while contributing hands-on to frontend development.

Improved product quality and delivery speed by collaborating with engineers during design handoff to address technical constraints and ensure a seamless user experience.

Enabled business growth and scalability by delivering tailored design solutions that met the specific demands of the institutional fintech market.

Enabling two agile cross-functional product teams to accelerate implementation and delivery by providing them with design solutions based on user research.

Collaborating closely with developers throughout the entire product development cycle.

Contributing to the discovery, research, and design of two products that improve workflows for collection societies and publishers in order to ensure fair and transparent royalty management.

Providing input to the vision, mission, and 3-year roadmap for two products, in collaboration with product managers, technical leads, and engineering managers.

Contributing to the utopia design system within Figma and Storybook by building reusable components.

Strategic planning and implementation of Securitas 2020 Rebranding across Securitas digital services.

Conceptualized and developed a Figma plug-in to reduce designers' workload. On average, the plug-in saved five hours per designer per month.

Through a design pitch, all Securitas' digital services were combined into one platform. This allows customers to use one security app to meet all their needs.

Product designer for three full product cycles. These include research, defining user needs, opportunities, hypotheses, success criteria, wireframes, UX/UI design, prototypes, testing, iterations, defining MVP, distributing to development, and continuing monitoring success. Within a period of two years.

Research and UX/UI design for an Airport-Security-Planning-Tool, which reduced airport security stakeholders' workload by approximately 70%.