Advising on AI strategy for content marketing, SEO and GEO/AIO, and the "content flywheel" - a human-driven, AI-assisted process to expand core assets across multiple outreach channels. Includes competitive analysis for the use of AI in go to market strategies, with recommendations to product management.

Marketing advisor for Applied Quantum Software, following from the success of Quantum Computing For Dummies, for which I was lead author. AQS' goal is to make quantum computing accessible,, practical, and useful for the finance industry. The company offers algorithms, APIs, and data integration, in partnership with industry players including OneMarketData, Triaxiom Capital, and Quantum Rings. Participating in the 2025-2026 Creative Destruction Labs Quantum Stream. Advising on industry, product development, attracting investment, and go to market strategies.

Established initial marketing strategy for Onehouse, co-led the company's first (and still most successful) webinar, and built up the blog, downloadable content, and social media presence. These efforts contributed to a successful $30M Series B round for this data lakehouse thought leader.

Consulting roles in product marketing, adding sales enablement, positioning, and messaging to world-class content marketing skills. Companies include Tetrate (service mesh) and now Talend (data management). Also co-author, Quantum Computing For Dummies.

Director of Product Marketing for this fast-growing startup. Unravel Data uses AI and machine learning to lead the way in DataOps for big data and streaming data. Unravel solves performance and cost problems, and opens up new opportunities on-premises, in the cloud, and cross-platform. We used product-led growth (PLG), jobs to be done (JTBD), and a brand-new industry event to fine-tune and accelerate our outreach, with great results.