Lead the design of holistic user experiences across Ford’s global vehicle portfolio by aligning visionary design concepts with manufacturing feasibility. Empowered a multidisciplinary team of designers to craft intuitive, user-centered solutions that seamlessly integrate physical hardware and digital systems. Key responsibilities included:

• Led a cross-organizational process by creating a rubric that programmatically leverages AI models and includes UX and psychology models to help teams understand how to balance tactile and digital controls for an intuitive and safe driving experience.

• Managed development of visionary approaches for XR and extended reality, heads-up, and other secondary displays to enhance driver awareness and reduce cognitive load.

• Drove the design of cohesive input systems for steering wheels, center stacks, and other touchpoints to ensure ergonomic and efficient control to minimize driver distraction.

• Oversaw the orchestration of sound and light elements to communicate system states and reinforce brand identity through multimodal feedback.

Managed a global design team for Rooms vertical, which includes conference room and personal video-conference appliances, Workspace Reservations and Hybrid Office tools, ZDM and IT device management tools.

• Established a structured design process and methodology that exponentially improved team efficiency

• Long-term vision and strategy alignment with senior leadership.

• Drove product strategy with cross-functional peers

• Oversaw the creation of wireframes, prototypes, and visual designs for quality and cohesion

Designed conference room and personal video-conferencing appliance experiences.

• Drove end-to-end design process from discovery to spec creation

• Ensured x-functional team alignment for design strategies from business goals and user/customer needs

• Maintained design systems and style guides to ensure consistency and scalability

• Mentored junior designers with UX best practices and design cohesion

Managed re-branding, online presence, and events for an industry-led association that included all major VR/AR hardware players including, Microsoft, Samsung, Sony, Facebook, Google, and HTC.

• Re-designed Logo

• Developed brand guidelines and style guide

• Created branded document templates

• Re-designed website and worked with vendor for implementation