# Foo H. > Holistic UX Design Leader | Former Director at Ford | Former HTC, Zoom, Microsoft | Digital & Physical UX for Auto, XR, Mobile, Wearables, Voice & Connected Devices Location: San Francisco, California, United States Profile: https://flows.cv/foo ## Work Experience ### Product @ Stealth Startup Jan 2024 – Present | San Francisco, California, United States ### Design Director @ Ford Motor Company Jan 2023 – Jan 2024 Lead the design of holistic user experiences across Ford’s global vehicle portfolio by aligning visionary design concepts with manufacturing feasibility. Empowered a multidisciplinary team of designers to craft intuitive, user-centered solutions that seamlessly integrate physical hardware and digital systems. Key responsibilities included: • Led a cross-organizational process by creating a rubric that programmatically leverages AI models and includes UX and psychology models to help teams understand how to balance tactile and digital controls for an intuitive and safe driving experience. • Managed development of visionary approaches for XR and extended reality, heads-up, and other secondary displays to enhance driver awareness and reduce cognitive load. • Drove the design of cohesive input systems for steering wheels, center stacks, and other touchpoints to ensure ergonomic and efficient control to minimize driver distraction. • Oversaw the orchestration of sound and light elements to communicate system states and reinforce brand identity through multimodal feedback. ### Product Design Manager @ Zoom Jan 2021 – Jan 2023 Managed a global design team for Rooms vertical, which includes conference room and personal video-conference appliances, Workspace Reservations and Hybrid Office tools, ZDM and IT device management tools. • Established a structured design process and methodology that exponentially improved team efficiency • Long-term vision and strategy alignment with senior leadership. • Drove product strategy with cross-functional peers • Oversaw the creation of wireframes, prototypes, and visual designs for quality and cohesion ### Lead Product Designer @ Zoom Jan 2021 – Jan 2022 | San Francisco, California, United States Designed conference room and personal video-conferencing appliance experiences. • Drove end-to-end design process from discovery to spec creation • Ensured x-functional team alignment for design strategies from business goals and user/customer needs • Maintained design systems and style guides to ensure consistency and scalability • Mentored junior designers with UX best practices and design cohesion ### Chair of Comms and Brand @ XR Association Jan 2018 – Jan 2020 | San Francisco, California Managed re-branding, online presence, and events for an industry-led association that included all major VR/AR hardware players including, Microsoft, Samsung, Sony, Facebook, Google, and HTC. • Re-designed Logo • Developed brand guidelines and style guide • Created branded document templates • Re-designed website and worked with vendor for implementation ### Senior Product Manager @ HTC Jan 2016 – Jan 2020 Managed end-to-end product experiences that included both hardware, software, and marketing experiences. Collated user data and business and stakeholder requirements to establish user-centric product definitions. Worked cross-functionally for implementation while maintaining UX principles. • Oversaw holistic end-to-end product experience • Defined and wire-framed end-user and end-customer apps • Designed high-fidelity tech documentation widely distributed by both company and industry • Developed custom bespoke design and tech solutions for major fortune 500 partners • Oversaw experiential design for technology demo events ### Senior User Experience Designer @ HTC Jan 2012 – Jan 2016 Led UX efforts for hardware-related, user guidance and understanding, and other more technical features of wearables, smartphones, desktop, 10', IoT, and VR. Worked closely with Industrial Design and EE teams for a more holistic approach to design. • Managed feature strategies to align with senior leadership • Drove design pattern alignment and design consistency across product areas • Championed features focusing on user-education and awareness • Explored blue-sky concepts for conceptual products maintaing realistic user behaviors and needs ### Senior Interaction Developer/Designer @ HTC Jan 2007 – Jan 2012 Evolved smartphone designs from the legacy PDA market and brought the first Android phone to market. • Supported wireframe development for lead interaction designers • Supported visual asset creation for lead visual designers • Create prototypes for design validation and user testing • Replicated multiple OS’s in Flash to explore and test design and interaction patterns as well as motion and animation ### UX Mentor @ Art Center School & Galleries Jan 2014 – Jan 2014 Mentored both a 3 day workshop and a semester class for Product Design students in UX design. ### Art Director @ Microsoft Jan 2005 – Jan 2007 | Greater Seattle Area Worked with external brand partners to create high-fidelity co-branded custom web and video experiences for MSN properties with a heavy focus on flash design and development. • Concept designs for interaction frameworks • Prototype creation for buy-in • Flash-based design and development • Video production art direction ### Product Designer @ Microsoft Jan 2004 – Jan 2005 Created wireframes and prototypes to support Senior Product Designers to innovate and extend existing MSN channel services including Search, Messenger, Mail, Web. • User and industry research • Wireframe and prototype creation • Usertesting and design validation • Visual asset production ### Partner @ Advanced Design Lab Jan 2002 – Jan 2004 | Houston, Texas Area A creative agency that consisted of me as the sole designer as well as a business-focused partner. Conceptualized and created bespoke interactive web experiences and print solutions to align with our client's business goals. • Aligned with clients on business goals • Sketched and presented concepts • Designed visual comps for approval • Developed final design direction ### Designer @ Nsurgents Jan 2001 – Jan 2004 | Seattle, Washington, United States Translated client business objectives to create offline and online holistic design solutions. Focused on creating design concepts, and then implementation of custom interactive flash-based web experiences. • Concept sketching and wireframing for client buy-in • Collaborated on visual design • Comp and prototype creation for alignment • Implemented approved directions ### Flash Designer @ Stick Networks Jan 2000 – Jan 2001 Collaborated with a backend engineer to design and develop flash-based UI for a connected PDA device pre-smartphone era that included an mp3 player, mail client, calendar, contacts list, and settings interface. • Aligned with PMs on requirements • Wireframed and presented options • Designed and developed on agreed solutions • Rapidly user-tested solutions ### Multimedia Developer @ Superior Graphics Group Jan 2000 – Jan 2000 Individually conceptualized, designed, and developed creative experiences, including websites and cd/dvd presentations based on Flash, for brands that included Frito Lay, Nortel, and Sprint. • Project kick-off and alignment with clients • Collaborated on concepts and storyboards • Created prototypes for interaction and motion approvals • Fully developed and iterated on approved creative direction ## Contact & Social - LinkedIn: https://linkedin.com/in/alsoknownasfoo - Portfolio: http://alsoknownasfoo.com --- Source: https://flows.cv/foo JSON Resume: https://flows.cv/foo/resume.json Last updated: 2026-04-13