Leveraging the company’s rich motorcycling legacy, I led a full rebrand to modernize the visual language, retail / YouTube set environment, and apparel design. I collaborated with external vendors to develop a new identity system and related digital assets, including building signage, motion graphics, illustrations, and apparel. I collaborated with the CEO on the redesign of the website and e-commerce platform and created motion graphics, iconography, and navigation elements. I provided art direction and managed resources to produce all-new photo and video assets for the website and social media.

• Designed and built out a 15,000sq.ft. retail space (all aspects: floor plan design, service design, wayfinding, custom fixtures, signage, customer flows, loss prevention solutions)

• Generated a 33% conversion boost for the website and commerce platform redesign

• Activated a 12x increase in YouTube viewership

• Created 60% year-over-year revenue increase

I’m a strategic thinker with a passion for developing authentic and innovative brand strategies that resonate with both startups and established corporations. Whether targeting niche markets or broad demographics, I have a proven ability to build brands that connect deeply with their intended audiences. My diverse creative journey spans collaborations with small agencies and angel projects, as well as contributing my expertise to Silicon Valley giants and purpose-driven nonprofits. This varied background has given me a unique perspective and the flexibility to adapt my creative approach to the specific needs of each project. I’m driven by the thrill of new challenges and am always eager to push the boundaries of design. From ideation to execution, I’m committed to delivering exceptional results that exceed expectations.

Sisense Inc. (Remote) Creative Director

Business Intelligence and Data Analytics (SaaS)

I led the creative vision by collaborating directly with the Executive Leadership Team on high-level messaging campaigns and design strategy across various external and internal communication channels for target audiences. I created decks for the CEO and CSO for the target audiences of large national and global conferences.

• Implemented new style guide elements and aesthetics

• Illustrated complex concepts and models in white papers and blog posts

• Designed various peripherals for trade shows and conferences engaging the target audiences to drive increased sales of a range of products and services

Oniracom is a creative agency.

They specialize in Innovative, Data-Driven Marketing Solutions for a wide variety of clients and across industries. I strategized with clients to develop the creative vision and created presentation decks with full brand identity systems. I collaborated with the Marketing team on user research and data to ensure the brand resonated with the target audience. I provided art direction on photo shoots to create all new content used for print and social media and to maintain consistency with the branding and led a team of photographers and production staff.
Creative Agency Specializing in Innovative, Data-Driven Marketing Solutions I strategized with clients to develop the creative vision and created presentation decks with full brand identity systems. I collaborated with the Marketing team on user research and data to ensure the brand resonated with the target audience. I provided art direction on photo shoots to create all new content used for print and social media and to maintain consistency with the branding and led a team of photographers and production staff.