# Francesco Bertocci

> VP, Lead Product Designer (Staff/Principal equivalent)

Profile: https://flows.cv/francesco

I am a VP, Lead Product Designer (Principal/Staff equivalent) at JPMorgan Chase on the Platform Design Team and a Design Systems, Prototyping, and Plugins and Automation/Gen AI expert. Experience Highlights: JPMorgan Chase, Sketch, AtmosphereProximity/BBDO, Digitas, Gartner, Gust, Lipman, T3 (The Think Tank), Leo Burnett. Over the last few years I have created a series of productivity tools, plugins and automations for designers, devs and design managers, using Figma (almost all private) and for Sketch (Data Tokens, FreeFlow, MagicWand, UniCopy & more).

## Work Experience
### VP, Lead Product Designer @ JPMorgan Chase & Co.
Jan 2023 – Invalid Date | New York, United States
Co-led Design Platform Team, set design standards, led initiatives around adoption analytics and content standardization

### Product UX/UI Designer @ Francesco Bertocci LLC
Jan 2014 – Invalid Date | New York City Metropolitan Area
Consulted with design teams on Design Systems, process streamlining, and strategic design

### Design Systems & Automation Expert / Design Advocate @ Sketch
Jan 2018 – Jan 2022 | New York City Metropolitan Area
Consulted global teams, implemented Design Advocacy team, created productivity tools and workflows

### Creative Director, Mobile & Platform @ Atmosphere Proximity
Jan 2018 – Jan 2019 | New York, New York
Led mobile and platform projects, designed team processes, oversaw website and digital property design

### Lead Product Designer @ Gartner
Jan 2017 – Jan 2017 | New York City Metropolitan Area
Consulted on Design Systems, designed enterprise platform solutions, trained designers

### Founder @ Free&Willing
Jan 2014 – Jan 2016 | New York City Metropolitan Area
Created platform to solve professional availability and job searching challenges

### Creative Director @ Gust
Jan 2013 – Jan 2014 | New York City Metropolitan Area
Led re-launch and re-brand of startup platform, designed new experience


## Education
### Diploma
ISC - Istituto Superiore di Comunicazione
Jan 1997 – Jan 2000

### Computer Science Engineering
Università degli studi Roma TRE
Jan 1995 – Jan 1998


## Contact & Social
- Linkedin: https://www.linkedin.com/in/fbmore/
- Email: mailto:francesco@placeholder.flows.cv

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Source: https://flows.cv/francesco
JSON Resume: https://flows.cv/francesco/resume.json
Last updated: 2026-01-30