Artificial Intelligence (AI) and Large Language Models (LLM)

Creates and leads content strategy for ChatiQ, an internal chatbot product, while partnering with design, research, product, and tech

Provided guidance on best practices on how to use our internal JPMC LLM Suite

Guided best practices on prompt writing

Prototype and Individual Contributor (IC) Work

Partners with designers and researchers to develop new product vision and designs for new banking platform for Commercial Banking and Global Banking Lines of Businesses (LOBs)

Writes UX content for End-to-End flows from LoFi to product delivery

Authors original UX content for 60 Figma components for mobile and web platforms to make design workflows more efficient

Engages with product, legal, and compliance partners to ensure adherence to banking and financial regulations and standards

Researches clients’ comprehension of content and validates designs through user testing

Audits on existing content to align terminology across all Global Banking projects

Content Strategy

Leads, builds, and manages the Content Design System for Commercial Banking and Global Banking LOBs

Leads and assists with content-focused workshops to grow team cohesion and bring product vision forward

Presents to CEO and C-Suite on quarterly basis for latest highlights of our content design work and accomplishments

Hiring and Operations

Partnered with design leadership to define hiring needs and craft role descriptions aligned with team goals and product vision

Coordinated end-to-end recruitment processes, including job descriptions, resume screening, interviews, feedback, and onboarding

Reviewed over 200 applicants’ resumes and portfolios for 5 content design positions (3 Senior Associates and 2 Vice Presidents)

Collaborated with content design manager and design team manager to identify hiring needs and develop effective job descriptions

Worked on writing technical and content marketing materials

Achieved research analysis to identify best Brown and Caldwell qualifications and competitor information

Worked with Creative Services to generate graphics and layout for marketing products using Adobe Creative Cloud

Contributed technical writing, researching, and copyediting to create and maintain proposal content

Developed content for company intranet website

Initiated discussions and collaborated with technical engineering staff and kept project deliverables on schedule

In order to improve Rex's mobile app prototype, web app, and chrome extension and build an understanding of its users and their digital habits, I led and conducted research with approximately 21 users across two different audience segments, Gen-Zs and Millennials.

I used a variety of research methods, including in-person interviews, remote user testing, affinity mapping, heuristic evaluation of current prototypes, site audits, analytics reviews to synthesize these results into personas, user flows, task flows, journey maps, and I concisely made recommendations for improvements to the CEO.

Served as lead and main point of contact for communications coming to and from Foothills Club

Drafted, developed, and published all graphic and written content from the Club

Participated as a key member of the Management Team to assure Club's Mission Statement is achieved.

Effectively communicated daily with Board of Governors, management staff and department directors for all projects, initiatives, and campaigns

Maintained and promoted club's website content and optimized content based traffic data

Generated over $200,000 in membership entrance fees from May - December 2020

Maintained $10,000 Marketing budget and spent less than $200.00 in 2020

Developed and led a strategic membership development program designed to increase total membership count and dues revenue

Developed and ensured proper maintenance of advertising and promotional campaigns, content management system and website system

Created graphic design for all Club operations (General Manager, Events, Tennis, Swimming ad Facilities Departments)

Regularly networks with community partners including, chamber of commerce, local corporate and business leaders, and media contacts