# Francisco Gomez > VP UX Content Designer at JPMorgan Chase & Co. Location: San Jose, California, United States Profile: https://flows.cv/franciscogomez Using words to solve problems with my grandma in mind. 11 years of content writing, strategy, and design. Portfolio: message me! ## Work Experience ### Vice President, Content Designer @ JPMorgan Chase & Co. Jan 2024 – Jan 2025 | Palo Alto, CA Artificial Intelligence (AI) and Large Language Models (LLM) Creates and leads content strategy for ChatiQ, an internal chatbot product, while partnering with design, research, product, and tech Provided guidance on best practices on how to use our internal JPMC LLM Suite Guided best practices on prompt writing Prototype and Individual Contributor (IC) Work Partners with designers and researchers to develop new product vision and designs for new banking platform for Commercial Banking and Global Banking Lines of Businesses (LOBs) Writes UX content for End-to-End flows from LoFi to product delivery Authors original UX content for 60 Figma components for mobile and web platforms to make design workflows more efficient Engages with product, legal, and compliance partners to ensure adherence to banking and financial regulations and standards Researches clients’ comprehension of content and validates designs through user testing Audits on existing content to align terminology across all Global Banking projects Content Strategy Leads, builds, and manages the Content Design System for Commercial Banking and Global Banking LOBs Leads and assists with content-focused workshops to grow team cohesion and bring product vision forward Presents to CEO and C-Suite on quarterly basis for latest highlights of our content design work and accomplishments Hiring and Operations Partnered with design leadership to define hiring needs and craft role descriptions aligned with team goals and product vision Coordinated end-to-end recruitment processes, including job descriptions, resume screening, interviews, feedback, and onboarding Reviewed over 200 applicants’ resumes and portfolios for 5 content design positions (3 Senior Associates and 2 Vice Presidents) Collaborated with content design manager and design team manager to identify hiring needs and develop effective job descriptions ### Senior Associate, UX Content Designer @ JPMorgan Chase & Co. Jan 2021 – Jan 2024 | Palo Alto, California, United States ### Content Design Coordinator @ Brown and Caldwell Jan 2021 – Jan 2021 | Walnut Creek, California, United States Worked on writing technical and content marketing materials Achieved research analysis to identify best Brown and Caldwell qualifications and competitor information Worked with Creative Services to generate graphics and layout for marketing products using Adobe Creative Cloud Contributed technical writing, researching, and copyediting to create and maintain proposal content Developed content for company intranet website Initiated discussions and collaborated with technical engineering staff and kept project deliverables on schedule ### UX Writer @ Rex- Your Social Shopping Assistant Jan 2021 – Jan 2021 | Remote In order to improve Rex's mobile app prototype, web app, and chrome extension and build an understanding of its users and their digital habits, I led and conducted research with approximately 21 users across two different audience segments, Gen-Zs and Millennials. I used a variety of research methods, including in-person interviews, remote user testing, affinity mapping, heuristic evaluation of current prototypes, site audits, analytics reviews to synthesize these results into personas, user flows, task flows, journey maps, and I concisely made recommendations for improvements to the CEO. ### Communications and Web Content Manager @ Foothills Tennis and Swim Club Jan 2019 – Jan 2021 | Palo Alto, CA Served as lead and main point of contact for communications coming to and from Foothills Club Drafted, developed, and published all graphic and written content from the Club Participated as a key member of the Management Team to assure Club's Mission Statement is achieved. Effectively communicated daily with Board of Governors, management staff and department directors for all projects, initiatives, and campaigns Maintained and promoted club's website content and optimized content based traffic data Generated over $200,000 in membership entrance fees from May - December 2020 Maintained $10,000 Marketing budget and spent less than $200.00 in 2020 Developed and led a strategic membership development program designed to increase total membership count and dues revenue Developed and ensured proper maintenance of advertising and promotional campaigns, content management system and website system Created graphic design for all Club operations (General Manager, Events, Tennis, Swimming ad Facilities Departments) Regularly networks with community partners including, chamber of commerce, local corporate and business leaders, and media contacts ### Apple Maps Data and Machine Learning Editor @ Apple Jan 2018 – Jan 2019 | Sunnyvale, California, United States • Efficiently identify and correct issues by annotating 2D and 3D imagery • Optimize existing processes in order to meet the client’s goals • Skillfully analyze and remedy deficiencies by marking 3D generated data • Communicate effectively in a team environment in order to increase productivity • Use comparative analysis to establish conformity throughout projects • Self QA assigned tasks prior to completion • Ability to be open and receptive to feedback and execute necessary changes in a timely manner ### Product Marketing Communications Intern @ Siemens Healthineers Jan 2017 – Jan 2018 | Mountain View, California, United States Focused on communications for ultrasound technology Supported marcom leads by managing and tracking projects including print and digital material creation and publication and stocking inventories at literature warehouse Tracked marcom projects including printed and digital material creation and publication Supported marcom leads with proofing and reformatting PowerPoint presentations meet corporate brand and design guidelines Provided trade show and event support ensuring deadlines are met and trade show calendars are accurately maintained Performed competitive analysis and collect and analyze program metrics. Collected and write articles for internal and global newsletters Maintained department source files ensuring standardized naming convention Supported other assignments as needed. ### Content Marketing Intern @ Macate Group Jan 2015 – Jan 2017 | San Jose, CA o Created current company tagline. o Reported directly under Marketing Analyst compiling our various websites’ traffic, reported market analysis for cyber and tech, created weekly presentations for week’s digital marketing efforts. o Reported directly under Communications Director for copyediting blog posts and PR news. o Reported directly under Events Coordinator to coordinate four technology trade show events: DreamForce (2), Oracle OpenWorld, Consumer Electronics Show. o Worked on high-level co-branding partnership during a 3-month period in 2016. o Helped social media campaigns for our various products, using Crowdfire and social data compiled from Facebook Insights and Twitter, LinkedIn, and Hootsuite Analytics. o Worked closely with design team setting deadlines, expectations for creative content. ### Content Marketing Intern @ JotForm Jan 2015 – Jan 2015 o Created and distributed online content. o Worked directly under the VP of Marketing, Leeyen Rogers, of JotForm. o Developed, wrote, and marketed blog copy to garner traffic to their website. o Gained and expanded on skills of content marketing, social media marketing, basic web design skills, and fluency with online form tools. ### Marketing Intern @ Akbayan, Pilipino-American Organization at San Jose State University Jan 2014 – Jan 2015 | San Francisco Bay Area o Assisted with successful development of programs and events for Akbayan, one of SJSU’s largest student organizations. o Coordinated with and shadowed the Public Relations officers to create engaging social media content. o Collaborated with fellow interns to plan and host fundraising events with a combination of baked goods and local restaurants, raising over $600, which is more than any of the previous years’ fundraising totals. o Improved public speaking skills by presenting several workshops to 20-40 people, regained confidence in front of large crowds. ## Education ### Bachelor’s Degree in Communication and Media Studies San José State University ### User Experience Design Immersive General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/frankie-gomez - Portfolio: https://www.uxfrankie.com --- Source: https://flows.cv/franciscogomez JSON Resume: https://flows.cv/franciscogomez/resume.json Last updated: 2026-04-13