Leading Product Design for the platform that helps millions of music producers (from Grammy-winning to bedroom) find sounds, build instruments, and bring ideas to life. I joined as the design team's foundational leader and have shaped how Splice thinks about, staffs, and ships design.

Grew the org from 4 to 12+ designers and researchers. Envisioned and led the most comprehensive top-of-funnel redesign in Splice's history. Helped author the Agentic UX vision, a principled framework for how AI-powered creative tools should serve creator intent. I vibe code and make PRs in working codebases.

Hands-on creative and product design direction across DAW integrations, Sounds Plugin, INSTRUMENT, and emerging programs, informed by user research and active practice as a music producer.

Product design owner for Native Advertising across Yahoo for an ad portfolio that generates over $100 million/yr in revenue across all of Yahoo's consumer-facing properties and third-party publisher partners. Co-lead for Yahoo's Design Associate Program, working to cultivate a culture of design excellence and inclusivity within the organization. Recruiter and mentor for DEIB and HBCU design candidates, promoting diversity and inclusion within the design team. Champion for AR and VR accessibility and best practices, striving to ensure that these technologies were inclusive and user-friendly for all users. Conducted research on mobile in-app gaming incentive tactics, identifying monetization patterns that inspired proposals for growth opportunities for subscription and commerce products.

• Design strategist for native digital advertising across Verizon Media's portfolio of owner-operated sites.

• Led team empowered to envision the next generation of editorial and ad experiences for desktop and mobile web, mobile app, OTT/CTV, and Digital Out of Home (DOOH).

• Investigate how AR, IoT, computer vision, and 5G can be leveraged for immersive experiences and storytelling mediums for editorial and brand content.

• Design Lead for Brightroll Ad Exchange, the highest monetizing ad platform at Yahoo.

• Drove future vision, supported product initiatives, and led research/design explorations spanning display, video, and native ad exchange ecosystems.

• Strategized plan for design continuity among disparate products.

• Recruited, mentored, and managed high-performance design talent.

• Managed design team for a portfolio of products ranging from Yahoo's B2B Demand Side Platform (DSP), audience data management, ad tech operations tooling, and creative ad format innovation for premium display, video, and native ad inventory.

• Recipient of industry awards IAB Mobile Rising Star and Vivaki Tablet Lane for innovation in tablet-based ad format designs.

• Awarded patents for interactive video and responsive design for ad creatives.