Promoted to oversee the design of banking, credit, and money movement products on both native and web platforms. Managed a team of 5 designers, providing creative direction, managing resources, and supporting their career development. Involved in hands-on product design work when necessary.
•Launched Zelle in 2022-2023, allowing customers to transfer money instantly, which had an impact of $3.70 ARPU per TA and a ~7% increase in direct deposit enrollment.
•Redesign the Perks page by improving the discoverability of discounts and offers for customers, while also updating the UI to the new design system.
•Revamped Critique process for the product design team and facilitated weekly sessions.
Collaborated with other design leaders to create Design Principles for the product design team.