Palo Alto, California, United States
Lead the Web team at Workato and owns the website which drives 300k+ new users monthly.
• Acquisition: Developed and executed targeted campaigns and landing pages designed to educate prospective users about Workato.
• Activation: Revamped the signup flow, resulting in a 3x increase in high-quality lead activations.
• Experimentation: Led high-impact conversion rate optimization initiatives A/B tests —from opportunity analysis through launch and evaluation.
• Infrastructure: Architected a robust experimentation framework that enables comprehensive analysis of test impacts across full-funnel metrics.