Lead the Web team at Workato and owns the website which drives 300k+ new users monthly.

• Acquisition: Developed and executed targeted campaigns and landing pages designed to educate prospective users about Workato.

• Activation: Revamped the signup flow, resulting in a 3x increase in high-quality lead activations.

• Experimentation: Led high-impact conversion rate optimization initiatives A/B tests —from opportunity analysis through launch and evaluation.

• Infrastructure: Architected a robust experimentation framework that enables comprehensive analysis of test impacts across full-funnel metrics.