• Defined end-to-end content strategy across Design, Product, Research, Marketing, and Engineering

organizations, establishing a unified voice and experience model across new product surfaces

• Built modular frameworks and patterns, reducing fragmentation and enabling scalable delivery across teams

• Crafted standards and specifications for new components, improving usability, consistency, and system coherence

• Designed AI-assisted shopping experiences, contributing to a 9% YoY increase in holiday commerce queries

• Identified high-leverage opportunities in language, structure, and flow through analytics and research

• Defined the quality bar for LLM outputs, including standards and evaluation frameworks, in partnership with Data Science, ensuring outputs are accurate, trustworthy, and grounded in human context

• Developed style guidelines and templates, improving model quality and user feedback

• Defined and drove adoption of language patterns, voice and tone systems, governance models, and guiding principles across the organization, reducing support requests by 32%

• Determined and operationalized a consistent quality standard for language across a broad portfolio, enabling teams to deliver clear, trustworthy experiences at scale

• Aligned cross-functional leadership across Design, Product, and Program Management around shared workflows, tools, and success metrics, improving resource allocation and team efficiency

• Established AI-first authoring workflows, including prompt design and evaluation frameworks, refining processes

• Mentored 7 content designers, strengthening strategic thinking, craft, stakeholder collaboration, and AI fluency

• Drove collaboration with design, product management, product marketing, user research, engineering, localization, brand marketing, and other cross-functional teams to create innovative experiences and design language that speaks directly to customers

• Crafted content strategy across complex customer journeys to solve safety design problems, increase acquisition, and improve user engagement, trust, and satisfaction

• Led production and established governance of content design guidelines

• Wrote, edited, and optimized clear, concise, and consistent content for digital and physical-world experiences

Achievement: Early-Lifecycle Safety Messaging

• Drove stakeholder collaboration on language, user engagement, brand, and product education

• Crafted content framework, product messaging, and A/B testing variants

• Increased first-time rider acquisition by 3.6%

• Made social video technology accessible to 2.75 billion daily viewers by distilling complex concepts into actionable, user-friendly language across mobile, web, TV, and voice-based digital-assistant touchpoints

• Maintained unified voice and tone within and across YouTube products

• Edited, evolved, and socialized product and content design guidelines

• Coached other disciplines in content design collaboration and practices via tools, forums, and presentations

Achievement: YouTube TV Launch

• Created content framework and text for 4 client launches (2,700 screens), voice prompts, and taxonomy

• Drove alignment on product language as it related to branding, marketing, and help for growth-stage startup within YouTube

• Reached active subscriber base of 2 million within first 20 months

Achievement: YouTube TV Views

• Crafted value proposition, product onboarding content, and standards for Views, YouTube TV’s sophisticated, Emmy® Award–winning realtime AI-ML curation of sports highlights

Achievement: YouTube TV Dynamic Cancellation

• Crafted and optimized flow so that each reason for canceling triggered tailored response that caused viewer to reconsider product’s value

• Decreased cancellation rate by 4.1%

• Increased paid retention rate by 3.2%

Achievement: YouTube Standards

• Coached authoring artists about content design

• Edited all content in 30-chapter design standards

• Created consistent voice and style for design system that unified YouTube’s products