# Frank Joseph Rudy, MFA > Content Design & Communications (ex-YouTube, Uber, Google) Location: San Francisco, California, United States Profile: https://flows.cv/frankjosephrudymfa Webby Award-winning content design, communications, and creative strategy lead who drives cross-functional collaboration and inclusive innovation culture on global product teams. Flexible storyteller who applies filmmaking principles to crafting compelling, cohesive narratives and experiences. Track record of shipping consumer and enterprise solutions in highly regulated industries such as tech, healthcare, finance, and transportation. Proven ability to develop AI-based tools, build scalable content frameworks, and craft brand voice and tone. Expertise in curating knowledge and design systems. Recent Areas of Focus: • Streaming Media • AI User Experience • Autonomous Vehicles • Trust, Safety & Well-Being • Integrated Physical/Digital Environments Expertise: • Content Strategy & UX Writing • Product & Content Design Guidelines • Cross-Functional Collaboration • Data-Driven Content Optimization • Presentation & Influence Gallup Clifton StrengthsFinder Themes: • Ideation • Futuristic • Strategic • Individualization • Achiever ## Work Experience ### Senior Content Designer, New Content Experiences, Cypress HCM at Netflix @ Netflix Jan 2025 – Jan 2026 | San Francisco Bay Area • Defined end-to-end content strategy across Design, Product, Research, Marketing, and Engineering organizations, establishing a unified voice and experience model across new product surfaces • Built modular frameworks and patterns, reducing fragmentation and enabling scalable delivery across teams • Crafted standards and specifications for new components, improving usability, consistency, and system coherence ### Content Designer (TVC), Purple, Rock, Scissors at Google DeepMInd @ Google DeepMind Jan 2025 – Jan 2025 | San Francisco Bay Area • Designed AI-assisted shopping experiences, contributing to a 9% YoY increase in holiday commerce queries • Identified high-leverage opportunities in language, structure, and flow through analytics and research • Defined the quality bar for LLM outputs, including standards and evaluation frameworks, in partnership with Data Science, ensuring outputs are accurate, trustworthy, and grounded in human context • Developed style guidelines and templates, improving model quality and user feedback ### Content Design Manager II, Mobility @ Uber Jan 2022 – Jan 2024 | San Francisco Bay Area • Defined and drove adoption of language patterns, voice and tone systems, governance models, and guiding principles across the organization, reducing support requests by 32% • Determined and operationalized a consistent quality standard for language across a broad portfolio, enabling teams to deliver clear, trustworthy experiences at scale • Aligned cross-functional leadership across Design, Product, and Program Management around shared workflows, tools, and success metrics, improving resource allocation and team efficiency • Established AI-first authoring workflows, including prompt design and evaluation frameworks, refining processes • Mentored 7 content designers, strengthening strategic thinking, craft, stakeholder collaboration, and AI fluency ### Senior Content Designer II, Safety @ Uber Jan 2021 – Jan 2022 | San Francisco Bay Area • Drove collaboration with design, product management, product marketing, user research, engineering, localization, brand marketing, and other cross-functional teams to create innovative experiences and design language that speaks directly to customers • Crafted content strategy across complex customer journeys to solve safety design problems, increase acquisition, and improve user engagement, trust, and satisfaction • Led production and established governance of content design guidelines • Wrote, edited, and optimized clear, concise, and consistent content for digital and physical-world experiences Achievement: Early-Lifecycle Safety Messaging • Drove stakeholder collaboration on language, user engagement, brand, and product education • Crafted content framework, product messaging, and A/B testing variants • Increased first-time rider acquisition by 3.6% ### Senior User Experience Writer & Content Strategist @ YouTube Jan 2017 – Jan 2021 | San Francisco Bay Area • Made social video technology accessible to 2.75 billion daily viewers by distilling complex concepts into actionable, user-friendly language across mobile, web, TV, and voice-based digital-assistant touchpoints • Maintained unified voice and tone within and across YouTube products • Edited, evolved, and socialized product and content design guidelines • Coached other disciplines in content design collaboration and practices via tools, forums, and presentations Achievement: YouTube TV Launch • Created content framework and text for 4 client launches (2,700 screens), voice prompts, and taxonomy • Drove alignment on product language as it related to branding, marketing, and help for growth-stage startup within YouTube • Reached active subscriber base of 2 million within first 20 months Achievement: YouTube TV Views • Crafted value proposition, product onboarding content, and standards for Views, YouTube TV’s sophisticated, Emmy® Award–winning realtime AI-ML curation of sports highlights Achievement: YouTube TV Dynamic Cancellation • Crafted and optimized flow so that each reason for canceling triggered tailored response that caused viewer to reconsider product’s value • Decreased cancellation rate by 4.1% • Increased paid retention rate by 3.2% Achievement: YouTube Standards • Coached authoring artists about content design • Edited all content in 30-chapter design standards • Created consistent voice and style for design system that unified YouTube’s products ### Senior User Experience Writer & Content Strategist (TVC), Randstad at YouTube @ YouTube Jan 2016 – Jan 2017 ### Content Experience Principal @ Kaiser Permanente Jan 2015 – Jan 2015 • Developed content roadmaps and strategies for best-in-class, responsive digital properties • Grounded stakeholders in Human-Centered Design principles while collaborating on new and legacy content • Created artifacts across content lifecycle (including requirements, inventories, analyses, taxonomies, and workflows) • Composed interface text and instructional copy • Supported new distributed publishing model by creating and socializing content guidelines • Drove collaboration on content pattern library that aligned with brand guidelines and UX standards • Mentored Content Experience team members ### Senior Information Architect @ Razorfish Jan 2015 – Jan 2015 | San Francisco, CA Client: Hewlett Packard Enterprise • Crafted information architecture and interaction designs for new company site launch • Translated business requirements into meaningful interactive experiences
 • Developed personas and scenarios to clarify and focus team's design efforts on key user needs • Interpreted target audiences'​ needs, tasks, and goals, and translated them into creative concepts and functional components • Conducted competitive brand audits and market research • Developed and documented detailed user experience specifications for highly interactive interfaces ### Senior Interaction Designer, Physical Channels @ Wells Fargo Jan 2014 – Jan 2015 | San Francisco, CA • Lead complex digital projects as senior member of new UX team focused on creating outstanding, on-brand experiences for team members and customers in stores (a/k/a bank branches) • Drove working sessions on user assistance content framework, CMS strategy, and product requirements • Directed development of experience culture and design thinking curriculum targeted to cross-functional leadership team • Designed e-learning and development content experiences • Developed user research strategy, collaborated on studies, and interpreted results • Collaborated as Agile team member with product owner and developers on roadmap, user stories, product backlog, data and analytics strategy, and related deliverables ### Senior Information Architect (TVC), Global Brand Studio, Creative Circle at Google @ Google Jan 2013 – Jan 2014 • Conceived elegant, on-brand, on- and off-screen experiences • Collaborated with marketing and product teams to establish frameworks and set project requirements and goals • Drove dialogue among stakeholders, visual designers, developers, et al. • Clarified user requirements through needs, data and content analyses, as well as usability testing • Designed content frameworks and strategies by developing matrices, sitemaps, wireframes, interaction patterns, and navigational systems • Socialized Human-Centered Design considerations and best practices ### Senior Content Strategist @ Bank of America Jan 2013 – Jan 2013 | San Francisco, CA • Collaborated with cross-functional teams to craft content-driven PC, tablet, smartphone, and ATM customer experiences • Translated business needs and customer research into actionable strategic recommendations • Created concepts and composed content for e-mails, user interface elements, FAQs, error dialogs and contextual help • Ensured compliance with brand, tone, style, and legal standards and guidelines ### Senior Content Analyst, Wholesale UX @ Wells Fargo Jan 2012 – Jan 2013 | San Francisco, CA • Developed content solutions for CMS platform migration of Commercial Electronic Office (CEO), the industry-leading enterprise B2B portal • Collaborated with product owners, content teams and partners to define, characterize, and schematize content types for consumption across device form factors • Lead content audits; created and maintained content inventories, models, and templates • Socialized evolving organizational concepts and structures, related tools, and best practices ### Senior Content Strategy Consultant @ Consulting Clients Jan 2008 – Jan 2012 | New York, NY & San Francisco, CA Direct Clients: Kate Spade & Company, J.Crew, New York University, and UNICEF Agencies: MRM // McCann, R/GA, JWT, Publicis Modem, DDB Worldwide, Tribal DDB, Edelman Digital, Igicom, Time Inc. Content Solutions Agency Clients: Microsoft, Samsung, Skype, MasterCard, ING, Merrill Lynch, Cartier, ESPN, Beck’s, Johnson & Johnson, Sanofi Pasteur, L’Oreal, LensCrafters, Unilever, Advertising Research Foundation • Partnered with design, engineering, product, marketing, creative, and executive stakeholders to identify market opportunities, build business cases, define product visions and strategies, and enhance existing products • Gathered and interpreted requirements, analyses, research insights, models, audits, and metrics to conceive user-focused experiences • Crafted functional specifications documents, user stories, taxonomies, sitemaps, wireframes, navigation patterns, content standards and guidelines, best-practice recommendations, prototypes, and related deliverables • Evaluated and implemented knowledge management and content management systems • Conceived marketing, product education, and user assistance content strategies that enhanced user experience, socialized products, and drove adoption • Composed content for multichannel marketing campaigns, applications, sites, user guides, style guides, usability study guides, e-mails, screencast scripts, as well as contextual help and other user interface elements Achievements • Intranet designs for Kate Spade and DDB • UNICEF’s employer brand architecture • Content design of MasterCard’s priceless.com • Internal knowledge portals at J.Crew and Wells Fargo ## Education ### Certificate in Digital Design New York University ### MFA in Dramatic Writing UCLA ### BA in Psychology University at Buffalo ### The Bronx High School of Science ## Contact & Social - LinkedIn: https://linkedin.com/in/frank-joseph-rudy --- Source: https://flows.cv/frankjosephrudymfa JSON Resume: https://flows.cv/frankjosephrudymfa/resume.json Last updated: 2026-04-13