Leading a 1-3 person design team for an AI-powered GTM (Go-to-Market) platform, defining end-to-end user flows for complex B2B SaaS workflows, research w/SME and stakeholders, develop component libraries, design tokens, and UI components. Transitioned the team from Figma-based design to an AI-assisted prototype workflow, reducing concept-to-validation cycles.

Transforming early-stage concepts into market-ready products for startups and Fortune 500 innovators. Recently transitioned our process from Figma to AI-accelerated prototyping, which increased MVP build velocity and stakeholder buy-in significantly.

→ AI-Native Prototyping:

Utilizing Antigravity/Cursor and LLM workflows to engineer functional React front-ends for stakeholder validation, bypassing traditional design & engineering bottlenecks.

→ Startup Acceleration

Led UX strategy, research, and design for over 27 startups, resulting in acquisitions by Disney, Shopify, Groupon, and Nestle.

→ Enterprise Architecture

PayPal

Directed the redesign of the "Send Money" flow, collab with UX team to apply new design system, facilitated workshops to visualize complex financial product concepts.

LinkedIn

Partnered with co-founder & UX team to re-architect the "Connections" page and contact import systems.

eBay

Led UX for the Live Auctions platform, designing cross-device tools for auctioneers and bidders.

Walmart.com

Design Advisor for Walmart.com’s global platform redesign.

MasterCard

Led product design for MasterCard's new web-based financial visualization tool.

Led product design for IoT-enabled workplace safety platform, designed monitoring dashboards, admin experiences, and mobile interfaces. Built the product design system from scratch, defining components, patterns, and notification systems. Partnered with hardware engineering and data science teams to translate sensor data and environmental analytics into intuitive visual interfaces.

Led 2-3 person product design team for streaming analytics dashboards serving major media companies, translating complex data pipelines into clear, actionable interfaces. Created and maintained a comprehensive design system for platform’s data visualization surfaces including Tableau.

Led product design team that produced online brand identity, responsive e-commerce website, and mobile iOS app for innovative direct-to-consumer coffee product. Product was acquired by Blue Bottle Coffee and later by Nestlé. Managed end-to-end design process from user research and wireframes through high-fidelity prototypes.