# Frank Ramirez > Product Design Architect Location: San Jose, California, United States Profile: https://flows.cv/frankramirez Product design leader with 20+ years transforming complex systems into intuitive, high-impact user experiences. I started Launch Design in 2004 after helping build Walmart.com from relative obscurity to a top-10 website as their first in-house Information Architect. Since then, I've led cross-functional design teams across enterprise platforms and early-stage startups — shipping products at scale for LinkedIn, PayPal, and Walmart.com, and guiding startup teams to 6 acquisitions and 2 IPOs. My work sits at the intersection of design systems, user research, and product strategy. Across every engagement, I build the foundational layer — component libraries, design tokens, interaction patterns — that lets teams ship with consistency and speed. I pair that with rigorous user research: moderated usability studies, stakeholder interviews, and heuristic evaluations that keep decisions grounded in real behavior. Currently, I'm designing with and for AI — transitioning traditional Figma-based workflows into AI-accelerated prototyping pipelines, building functional React prototypes directly from design concepts. This dramatically compresses concept-to-validation cycles while keeping design quality high. Enterprise Impact • PayPal: Redesigned the core Send Money flow for millions of users • LinkedIn: Engaged by co-founder to re-architect Connections, fueling hyper-growth • Walmart.com: First in-house IA; helped drive 5× revenue growth in 3 years Startup Velocity My consultancy has helped early-stage teams go from concept to market-ready product — with exits and acquisitions by Shopify, Disney, Groupon, Blue Bottle Coffee, and Nestlé. How I Work → Design Systems: Scalable component libraries, tokens, and interaction patterns → User Research: Usability testing, stakeholder interviews, heuristic evaluations → AI-Native Prototyping: Claude, Gemini, React/Tailwind — from concept to functional prototype → Cross-Functional Leadership: Partnering with product, engineering, and stakeholders to ship 👉 If you're a Founder, VP of Product, or Engineering Leader looking for a principal-level design leader who builds systems and ships products, let's connect. ## Work Experience ### Head of Product Design @ VelocityEngine Jan 2025 – Present Leading a 1-3 person design team for an AI-powered GTM (Go-to-Market) platform, defining end-to-end user flows for complex B2B SaaS workflows, research w/SME and stakeholders, develop component libraries, design tokens, and UI components. Transitioned the team from Figma-based design to an AI-assisted prototype workflow, reducing concept-to-validation cycles. ### Product Design Architect @ Launch Design, LLC Jan 2004 – Present | San Jose, California, United States Transforming early-stage concepts into market-ready products for startups and Fortune 500 innovators. Recently transitioned our process from Figma to AI-accelerated prototyping, which increased MVP build velocity and stakeholder buy-in significantly. → AI-Native Prototyping: Utilizing Antigravity/Cursor and LLM workflows to engineer functional React front-ends for stakeholder validation, bypassing traditional design & engineering bottlenecks. → Startup Acceleration Led UX strategy, research, and design for over 27 startups, resulting in acquisitions by Disney, Shopify, Groupon, and Nestle. → Enterprise Architecture PayPal Directed the redesign of the "Send Money" flow, collab with UX team to apply new design system, facilitated workshops to visualize complex financial product concepts. LinkedIn Partnered with co-founder & UX team to re-architect the "Connections" page and contact import systems. eBay Led UX for the Live Auctions platform, designing cross-device tools for auctioneers and bidders. Walmart.com Design Advisor for Walmart.com’s global platform redesign. MasterCard Led product design for MasterCard's new web-based financial visualization tool. ### Principal Product Designer @ R-Zero Jan 2022 – Jan 2023 Led product design for IoT-enabled workplace safety platform, designed monitoring dashboards, admin experiences, and mobile interfaces. Built the product design system from scratch, defining components, patterns, and notification systems. Partnered with hardware engineering and data science teams to translate sensor data and environmental analytics into intuitive visual interfaces. ### Principal Product Designer @ Conviva Jan 2015 – Jan 2016 Led 2-3 person product design team for streaming analytics dashboards serving major media companies, translating complex data pipelines into clear, actionable interfaces. Created and maintained a comprehensive design system for platform’s data visualization surfaces including Tableau. ### Head of Product Design @ Perfect Coffee (acquired by Blue Bottle) Jan 2013 – Jan 2016 Led product design team that produced online brand identity, responsive e-commerce website, and mobile iOS app for innovative direct-to-consumer coffee product. Product was acquired by Blue Bottle Coffee and later by Nestlé. Managed end-to-end design process from user research and wireframes through high-fidelity prototypes. ### Principal Product Designer @ LinkedIn Jan 2009 – Jan 2009 | Mountain View, California, United States Engaged by co-founder and CPO to re-architect the "Connections" page and contact import systems, directly contributing to sustained hyper-growth of the LinkedIn user base. Worked within LinkedIn’s internal UX team to leverage existing design system. Conducted usability studies and heuristic evaluations to validate connection flow redesign. ### Principal Product Designer @ PayPal Jan 2008 – Jan 2008 Lead the redesign of PayPal's critical "Send Money" flow, improving the core transaction experience for millions of users and expanding the business model for sending money. Partnered with PayPal's product team and UK-based research team to validate the design for beta and eventual global rollout. ### Founding Board Member @ IxDA Jan 2005 – Jan 2006 Helped establish the mission and goals for the launch of a new professional organization, which became the world’s largest interaction design org (100k members). ### Sr. Information Architect @ Walmart.com Jan 2000 – Jan 2004 First in-house information architect, helped elevate Walmart.com from relative obscurity to a top-10 visited website in 3 years w/5x revenue growth. Led product design for large-scale products including website checkout, touch-screen kiosks, mobile and photo. Helped UX team standardize design process and cross-functional collaboration. ### Art Director/Creative Lead @ Walmart.com Jan 1999 – Jan 2000 Homewarehouse.com (Acquired by Walmart.com) Led redesign of retail site that resulted in overnight 2x jump in conversions and revenue, named ZDNet top 10 eCommerce site for Feb 2000. ## Education ### B.S. Graphic Design in Illustration San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/frankramirez --- Source: https://flows.cv/frankramirez JSON Resume: https://flows.cv/frankramirez/resume.json Last updated: 2026-04-13